Shanghai Hongqiao International Airport T2 Arrival Area Waiting Zone LED

Located in the only passageway leading from the T2 domestic arrivals baggage claim to the taxi and ride-hailing waiting area, this zone is a mandatory stop for arriving passengers before leaving the airport. The typical waiting interval for passengers in this area is 7 minutes, and during peak hours, no more than 15 minutes, making it a golden window for efficient brand communication. It naturally creates a high-retention, high-focus advertising environment, with effective ad exposure rates approaching 100%.
LED screens serve as a prime touchpoint for domestic arrivals before departure, leveraging a 10-screen synchronized broadcast matrix, a high-net-worth business traveler audience, closed-loop conversion scenarios, and the endorsement of the Hongqiao hub. This makes it ideal for brands aiming for immediate on-site conversion, creating a surround-style visual field that significantly enhances the impact and recall of brand exposure.
Passengers are in their decision-making phase regarding local hotels, dining, cultural tourism, and transportation services, representing a key window for triggering first-time conversions. The taxi waiting area serves 50,000–80,000 people daily, with each screen achieving an average effective reach rate of over 85%. Repeated exposure while standing in line allows for large-scale, precise coverage.
As a major domestic transportation hub, Hongqiao Airport T2 experiences dense daily domestic arrivals, particularly among business, convention, and Yangtze River Delta commuters who have strong purchasing power and high decision-making efficiency. Passengers typically wait 5–15 minutes for taxis, frequently scanning their surroundings and showing high sensitivity to dynamic visuals, resulting in significantly higher advertising reach and recall compared to ordinary passage areas.