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As a landmark commercial complex in the core area of Beijing's CBD, Phoenix Hui Shopping Center has become a benchmark for high-end commercial advertising communication with its unique location advantages, technological innovation and scenario-based operation strategies

Shijingshan Wanda Plaza is located in the West Chang'an Street Extension, located in the core business district of western Beijing, adjacent to Capital Medical University, Liangshui River and other areas, radiating high-net-worth people from the West Second Ring Road to the South Second Ring Road

Beijing Fenglan International Shopping Center is located in the bustling Xizhimen core business district, which is a comprehensive multi-format shopping center with shopping, catering, leisure, living facilities and many other services

The LEDs in the atrium of the mall run through the multi-storey structure in an ultra-wide format, forming a dynamic echo with the building streamline, and transforming the shopping flow into an immersive experience field through high-resolution pictures and low-latency transmission technology

The LEDs in the atrium of the mall span the multi-storey structure in an oversized size, forming a visual echo with the architectural streamline, and reconstructing the perceptual dimension of the commercial space through high-resolution dynamic images

The LED screen in the atrium of the mall breaks the boundaries of traditional commercial space with three-dimensional visual language, and transforms the shopping flow into an immersive experience field through the integration of dynamic light and shadow and architectural structure

Based on the open visual pattern, the atrium of the mall seamlessly connects brand culture, art exhibitions and commercial scenes through the dynamic light and shadow art of the LED large screen, creating an immersive consumer experience

The LED large screen system of Changying Hualian Shopping Center takes community symbiosis and scene evolution as the core concept, and deeply integrates technology and regional culture through multi-dimensional light and shadow layout, building a digital media ecology that is both functional and artistic