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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Daxing Airport | Format:Light box | Duration:/ |
Location:After the security check for international departures | Min Qty:1 | |
Size:2×4 | Min Period:month |
The average stay time of passengers after completing the security check is 60-90 minutes, and they are exposed to the advertising environment for a long time with high frequency and a long time, forming a deep memory.
International departures are mainly business elites and high-net-worth individuals, with an annual income of more than 500,000 yuan accounting for more than 65%, with strong brand sensitivity and consumption conversion potential.
Differentiated advertising content can be customized according to the characteristics of international routes (such as Europe, America, Japan, South Korea, etc.) to achieve regional precision marketing.
The advertising space is at a golden elevation angle of 15°-45° with the passenger's line of sight to ensure that there is no blind spot within 10 meters.
After passing the security check, passengers enter the active consumption decision-making period of "waiting for flight-boarding", and the willingness to receive brand information is 27% higher than that before the security check.
Advertising content can be designed in combination with the needs of duty-free shopping, cross-border services and other scenarios to directly drive consumer behavior.