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- Media Map
| Area：Beijing | Type：airport | Frequency：180 |
| Address：Beijing Daxing Airport | Format：led | Duration：10s |
| Location：For international arrivals, proceed to the under-escalator area in the baggage hall | Min Qty：1 | |
| Size：7.95×3.2 | Min Period：week |
Located in the mandatory passage for international arrivals to the baggage hall, the escalator area has 100% passenger reach.
Travelers spend a long time in this area (3-5 minutes on average) and their eyes are naturally focused on the advertising screens.
During the descending process of the escalator, the advertising screen is presented at a 15° elevation angle, forming a natural visual focus, and the memory retention rate is increased by 40% compared with ordinary advertisements.
According to the international flight schedule, different language versions of advertisements can be played in different time periods (Chinese/English/Japanese/Korean) to achieve accurate push for thousands of people.
In response to the consumption needs of newly arrived tourists, it can focus on promoting instant conversion products such as duty-free shopping, hotel reservations, and travel services.
The average attention rate of ads at this point is 82%, and the brand awareness improvement data is 2.3 times higher than that of ordinary airport media.
