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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Daxing Airport | Format:Light box | Duration:/ |
Location:Before and after the domestic security check on the basement floor | Min Qty:2 | |
Size:2.7m (width) × 3.94m (height) ×4 (face) 2.7m (width) × 2.46m (height) ×4 (face) | Min Period:month |
The advertisement adopts a four-sided wrap-around design, with a single-sided size of 2.7m×3.9m, and a total display area of more than 10 square meters. The large size combined with the high-brightness picture can still quickly attract the attention of passengers in the complex light environment of the airport, forming a mandatory touch of brand information.
Domestic passengers at Daxing Airport are mainly business people and middle and high consumer groups, and advertisers can accurately match the needs of target users through differentiated advertising strategies in the area before and after the security check (such as placing high-end brand advertisements for business people).
During the check-in and queuing security checks, passengers naturally focus on the surrounding environment, and the pillar light box forms a communication effect without visual dead zones through multi-angle display, which strengthens the brand memory point with high frequency.
As an international aviation hub, Daxing Airport integrates the high-end scene attributes of the security check area with the modern design of the pillar light box, which can effectively enhance the brand's high-end positioning and trust in the perception of passengers.