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| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital Airport T3 | Format：Light box | Duration：/ |
| Location：On the second floor, the light box of the international arrival APM station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10.3×2.87 | Min Period：month |
International arrivals are mainly business people and high-spending tourists, with the characteristics of high income and high purchasing power, and advertising can accurately cover the target audience and improve the efficiency of brand communication.
The light box uses high-definition LED technology and high-brightness lighting, the picture is bright and the dynamic effect is outstanding, which can quickly attract the attention of passengers during a short stay or on the move.
Lightbox ads are displayed for a long time, combined with the distribution of international flight slots, which can achieve all-weather coverage and strengthen brand memory.
As the "air gateway" of the Capital Airport, the environmental design and media specifications of the T3 terminal meet international standards, and the high-end display form of the lightbox advertisement is highly consistent with the brand tonality, helping to enhance the brand image and recognition.
Passengers are in a state of transfer or waiting at the APM platform, and the advertising content can quickly convey the core information through a simple and powerful design, adapting to the fragmented browsing habits of passengers.
The overall arrival rate of advertising media at Capital Airport reached 88.3%, which combined with the high-frequency exposure of APM platforms, could effectively improve the advertising reach rate and subsequent conversion effect.
