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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Capital Airport T3 | Format:Film | Duration:/ |
Location:T3APM MRT Express Interior Film | Min Qty:204 | |
Size:/ | Min Period:month |
APM Express mainly serves international flight passengers and business travelers, covering the social elite class with high net worth and high spending power. This group of people is highly sensitive to advertising information in categories such as luxury goods, financial services, and high-end automobiles, and has significant advertising conversion potential.
The interior film advertising of the carriage adopts a full-enveloping media design, combining high-definition pictures and creative content to form a strong sense of visual envelopment. The multi-dimensional combination of dynamic images and still graphics can enhance brand recall, especially in enclosed spaces.
APM Express runs through the whole process of check-in, security check, boarding and other processes, and the advertising exposure period covers the complete behavior chain of passengers from entering the airport to boarding. This scene forms a three-dimensional communication matrix with the airport's LED large screen and light box advertising, helping the brand achieve the integrated marketing effect of "full-link coverage and multi-frequency reach".
As an exclusive media for internal transportation in the airport, APM carriage advertising resources have spatial exclusivity and can avoid the interference of advertising in the same category. Media points are directly embedded in the passenger flow line, forming a deep binding between the brand and the scene, and effectively improving the ability of advertising premium.