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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Capital Airport T3 | Format:Light box | Duration:/ |
Location:In front of the APM MRT platform | Min Qty:1 | |
Size:3.03×4 | Min Period:month |
This area is the only way for passengers to go to the core areas of the terminal (such as check-in, security check, and arrival exit), and the exposure frequency is high and there is no visual obstruction, which effectively improves the advertising arrival rate.
The T3 terminal brings together high-consumption groups such as business people and international passengers, and lightbox advertisements can accurately reach target users with high income and high spending power.
Combined with the characteristics of MRT platform scenarios (such as passenger waiting periods), the advertising content is easier to be read in depth and strengthens brand memory.
The lightbox media adopts a high-standard production process, with clear pictures and uniform brightness, which can maintain a striking display effect even in the complex light of the terminal.
The average length of time passengers spend on the platform is long (about 3-5 minutes), which provides ample display window for advertising message delivery.
The scarcity of media resources and the exclusivity of regional locations are high, which avoids the interference of the same type of advertising and improves the cost performance of advertising.