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| Area：Liu zhou | Type：Outdoors | Frequency：60 |
| Address：No.1 Zhongshan Middle Road, Chengzhong District | Format：Naked eye 3D | Duration：15s |
| Location：Five‑Star Commercial Building | Min Qty：1 | Operating Time：10-22o'clock |
| Size：25.6m× 7.84m | Min Period：month |
Located on the northeast facade of Wuxing Commercial Building at No.1 Zhongshan Middle Road, Chengzhong District, Liuzhou, it occupies the prime core position of Wuxing Pedestrian Street. It draws an average daily foot traffic of over 100,000, with the number surging to more than 300,000 on holidays. Boasting dense regular crowds, it covers two high‑value groups: local residents and tourists visiting Liuzhou. Its audience mainly consists of high‑spending young people, local shoppers and out‑of‑town tourists. Foot traffic remains stable on workdays and sees explosive growth on weekends and holidays.
Facing the pedestrian‑flow plaza of the pedestrian street, the large screen sits at the traffic heart of Liuzhou’s time‑honored Wuxing Business Circle. Surrounded by Wuxing Commercial Building, Industry & Trade Mansion and Dongdu Department Store, it links the Jinyu Lane Food Block and Qingyun Area, and covers the Liujing River Riverside Tourist Belt. Drawing local shoppers, young consumers and out‑of‑town tourists, it serves as the visual highlight and a must‑visit spot for foot traffic along the entire pedestrian street.
The screen features a total display area of approximately 200 ㎡, measuring 25.6m in width and 7.84m in height. With 6.5K ultra‑high definition and a high refresh rate of 3840Hz, it operates from 10:00 to 22:00 and is installed 4.8 meters above the ground. Its three‑dimensional dynamic visuals greatly outperform ordinary flat LED screens, easily catching passers‑by’s eyes and significantly improving ad memorability while helping advertisements stand out from homogeneous outdoor advertising. It targets main shopping crowds in the daytime and night‑market and riverside night‑tour visitors at night, delivering balanced traffic exposure throughout the whole day.
This location faces directly onto the pedestrian‑street crowd plaza with two‑way visibility. Pedestrians can view the full large‑screen content from close range. As pedestrian flow moves at a slow pace in the pedestrian street, audiences stay for longer periods and fully absorb advertising messages. Serving as both a carrier for the digital upgrading of the commercial district and an outdoor window for Liuzhou to showcase its urban image, it stands as a benchmark media for the digital transformation of Liuzhou’s commercial areas, boasting multiple core strengths in location, hardware, audience reach and social communication.
Its close‑range viewing distance suits pedestrians for watching and shooting. The open plaza is free of obstructions from buildings or trees, allowing complete views of the large screen from multiple pedestrian directions. Boasting striking 3D visual effects, it readily draws passers‑by to stop and take photos, driving secondary dissemination across short‑video social platforms and delivering dual‑channel communication effects of “offline large‑screen exposure plus online social viral spread”. Advertisement placements achieve offline crowd reach and are especially ideal for new‑product launches, brand building, IP promotion and urban‑event publicity.
Featuring inherent internet‑famous check‑in attributes, a single placement may trigger spontaneous user‑driven social communication to realize communication effects where one plus one is greater than two and cut extra online promotion costs. As scarce core landmark large‑screen resources, long‑term placements can continuously accumulate brand awareness and public favour in the local market. They are suitable for brands to build urban‑oriented images, roll out debut releases of new products, accomplish in‑depth market penetration in Liuzhou, Guangxi, and establish a brand‑driven urban business‑card effect.
