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- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No.1 Lvyinli, North Road of Shuishang Park, Nankai District | Format：led | Duration：15s |
| Location：Luneng CC Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.5m*3.0m=22.50㎡ | Min Period：2week |
Located in the Tianta‑Shuishang Park urban‑level business circle of Nankai District, the venue offers direct access to Tianta Station on Metro Line 3. It sits close to the Tianta Landmark and Shuishang Park Scenic Area. Surrounding it are clusters of universities including Tianjin University and Nankai University, high‑end residential communities as well as business office groups. Occupying the transport hub where incoming visitor flow and atrium gathering flow intersect, it features a transparent hollow‑out atrium with remarkable visual‑attracting effect, making it a compound commercial highland in southern Tianjin integrating urban consumption, cultural‑tourism check‑in and young college‑student groups.
The large screen is adjacent to the access route of Gate 3, positioned at the main visual spot of the second‑floor hollow‑out atrium with no large‑sized pillars for obstruction. It covers pedestrians and resting crowds in the first‑floor atrium below, and radiates overlook visitors from corridors and escalators on the 2nd to 5th floors above. Connecting incoming visitors from Gate 3 and crowds gathering in the atrium, it enables multi‑angle visibility across floors, serving as a scarce entrance‑linked dynamic advertising spot in the shopping mall’s atrium.
Luneng City Shopping Center boasts a peak daily passenger flow of over 340,000. The LED screen has no competing screens, no obstructions and no information dilution, allowing brands to achieve 100% visual exclusivity and deliver a communication effect of "seen at first glance, remembered at first sight". Visitors spend an average of 4.2 minutes in the atrium area, enabling 3‑5 repeated exposures of LED content, which far outperforms the single‑touch efficiency of ordinary wall‑mounted advertisements.
As a key visual node along the mall’s main traffic flow, it sits close to the main‑entrance thoroughfare and covers high‑density passenger routes, delivering extremely high organic exposure. High‑definition dynamic visuals can instantly capture shoppers’ attention and effectively extend their dwell time. It transforms a mere "passage space" into an experiential venue with both social and entertainment functions, making it a prime spot for brands to reach core target audiences.
The mall records a stable weekly foot traffic of 360,000 visitors. On weekdays, consumers are mainly local office workers and residents, while weekends and holidays bring additional cultural‑tourism visitors from scenic spots. The combined flow of cultural‑tourism visitors and local consumers fuels business at the mall. Year‑round IP exhibitions, themed markets and atrium performances are held here. Situated right next to the main entrance at Gate 3, the large screen captures the first wave of incoming visitors. It amplifies exposure by leveraging on‑site themed events and serves as a core communication medium for brands to reach high‑value audiences in Nankai, Tianjin.
Located in the public photo‑taking area of the atrium near the main entrance, it draws heavy foot traffic. High‑quality advertising content readily inspires visitors to take photos and screen recordings, which are spontaneously shared on social platforms such as Douyin and Weibo. This creates dual benefits: offline physical exposure plus secondary online UGC‑driven communication. As a rare entrance‑linked atrium LED screen in the Tianjin Radio and Television Tower‑Shuishang area of Tianjin, it fulfills multiple purposes including brand image display, event promotion, fan support and in‑store customer acquisition. It helps brands tap into the local consumer market and achieve integrated brand building and performance outcomes.
