- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Ningbo | Type：Outdoors | Frequency：120 |
| Address：No. 1888 North Sanhuan East Road, Baishalu Sub‑district | Format：led | Duration：15s |
| Location：Aegean Shopping Mall | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2week |
Positioned at the exact center of the atrium on the second floor after entering through Gate 5, the screen serves as the sole visual anchor for the mall’s "East Traffic Flow". It lies on the mandatory path for all foot traffic. Supported by the mall’s robust annual footfall of over 15 million visitors and more than 70,000 daily visitors on holidays, this screen delivers over 900,000 valid daily impressions, precisely targeting young consumers aged 18‑30, making it a prime touchpoint for brands to achieve "unmissable first‑sight exposure".
Located at a foot‑traffic hub right next to Main Entrance Gate 5, the large screen offers unobstructed views for incoming visitors, atrium shoppers and customers on corridors across all floors. It generates high‑frequency impressions across multiple scenarios including entry and exit, in‑mall shopping and rest periods. As a core suspended high‑definition LED display in the mall’s indoor atrium, it forms the primary visual focal point upon customers’ arrival. It captures foot traffic entering and exiting via Gate 5, sightlines from atrium escalators and corridors on every floor, covering the multi‑level open‑air atrium spanning from the ground floor upwards.
Boasting an extra‑large size and high‑definition dynamic visuals, it quickly captures consumers’ attention and acts as a natural "visual anchor". It secures vertical foot traffic from all floors to deliver high‑frequency forced exposure, and effectively draws scattered crowds toward the atrium. During festivals, IP‑themed exhibitions and atrium market events, heavy crowds gather in the atrium area, which can significantly boost ad impression frequency and communication performance.
The location is right next to the main entrance, capturing both incoming and outgoing store‑visiting foot traffic. Consumers receive brand messages upon entering the store and have their memories reinforced when leaving, forming a complete communication closed‑loop of "store entry‑in‑store shopping‑departure". This medium directly targets audiences already in a consumption‑ready state, boasting higher audience receptivity and a shorter marketing conversion chain. It serves as a scarce high‑value indoor atrium communication carrier in the North Cixi Business District.
In terms of hardware, it adopts indoor small‑pitch high‑definition LED with a screen area of approximately 22.01 ㎡ and a resolution of 2528*1080. It delivers delicate color reproduction and a wide viewing angle. No graininess is observed at close range, and images remain sharp and intact from long distances. It extends visitor dwell time by over 30%, indirectly driving up average customer spending, and enables seamless transition from media value to sales conversion. Dynamic videos deliver stronger visual impact, making it easier to capture consumers’ attention and strengthen brand recall.
Situated along the core foot‑traffic axis at the mall’s east gate, the advertisements directly reach precise audiences who take the initiative to visit the mall and are in the middle of consumption‑related decision‑making. It is a scarce core atrium medium within the venue. Leveraging five core strengths — direct subway‑driven foot traffic, high‑density community‑based visitors, unobstructed atrium views, high‑definition dynamic display, and full‑scenario marketing adaptability — it acts as a premium advertising spot for brands to deepen local market presence and achieve high‑frequency exposure to consumers in the Xinjiamiao sub‑district east of the city.
