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- Media Map
| Area：Xian | Type：Outdoors | Frequency：120 |
| Address：Intersection of Jingyun Road and Renyu Road, Weiyang District | Format：led | Duration：15s |
| Location：Longfor Xi'an Weiyang Paradise Walk | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.3m*2.9m=15.37㎡ | Min Period：2week |
Located in the Xujiawan sector in the northern part of the city, adjacent to Exit D of Tuanjie Village Station on Metro Line 10, it is about 410‑meters away on foot with convenient transportation. Within a 3‑5‑kilometer radius, the permanent resident population exceeds 620,000, mainly consisting of high‑net‑worth well‑off and middle‑class households. The average daily passenger flow tops 80,000. The primary target audiences include young people aged 18‑30, urban white‑collar workers, trend‑chasing youngsters and university students. These groups boast solid consumption potential, strong purchasing power and high user loyalty, making this location an ideal channel to precisely reach core local consumers.
Facing the main entrance Gate 1, it sits at the first visual contact zone for shoppers entering the mall, delivering mandatory exposure with no visual obstruction or detours. Its suspended design covers the sightlines across multiple‑floor atriums to create a three‑dimensional visual high‑ground, boosting content immersion and communication reach. Serving as a core medium for the mall to integrate cultural‑tourism resources and build immersive experiences, this screen converts cultural popularity into commercial consumption momentum and forms a closed‑loop of "performance viewing + experience + consumption".
Upon entering the mall through Gate 1, customers will immediately notice the large screen. Benefiting from the high‑ceiling atrium architecture, its suspended layout enables unobstructed 360‑degree viewing, ensuring brand recognition is achieved within 5 seconds of exposure to passers‑by. The dynamic display delivers striking visual impact and quickly captures the fragmented attention of mall‑goers. This spot enables impression implantation of advertising content prior to consumers’ purchasing decisions, substantially improving brand recall and retention.
The 360° display delivers a complete visual experience for customers from any viewing angle and eliminates "blind viewing spots". Compared with conventional screens, it improves space‑utilization efficiency and visual‑coverage density. As a core circulation node in the shopping mall, it naturally draws foot traffic and effectively drives surrounding high‑price‑point business formats. Its dwell time is notably longer than that of ordinary advertising screens, with an average audience dwell time reaching 8‑12 minutes.
Gate 1 serves as the main foot‑traffic entrance of the shopping mall and the primary mandatory passage for consumers entering the venue. Upon entry, customers have an unobstructed direct view of the large atrium screen on the second floor. Leveraging the high‑ceiling, highly transparent architectural structure of the atrium, vertical visual coverage across all floors is achieved. It comprehensively captures incoming entrance‑guided visitors, atrium‑staying visitors, escalator‑passing visitors, and roaming visitors on each floor. It grabs the attention of audiences across the entire venue from multiple positions without blind spots, boasting exposure coverage far exceeding that of ordinary single‑floor advertising positions.
This advertising spot features outstanding scarcity. Different from scattered, single‑floor‑coverage ordinary advertising positions inside the mall, it boasts multiple strengths including cross‑floor full‑venue visibility, high foot‑traffic concentration, premium display texture and high‑quality young audiences. It acts as a preferred high‑quality carrier for northern‑urban brands to deepen market presence and launch marketing campaigns. It delivers extremely high advertising input‑output value and irreplaceable differentiated value for long‑term brand image building.
