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- Media Map
| Area：Zhengzhou | Type：Outdoors | Frequency：120 |
| Address：No. 2 Hanghai East Road, Guancheng Hui District, Zhengzhou City | Format：led | Duration：15s |
| Location：Tomita New World | Min Qty：1 | Operating Time：10-21o'clock |
| Size：20m × 10m= 200㎡ | Min Period：2week |
The LED display occupies the prime facade at the intersection of Hanghai Road and Zhongzhou Avenue, directly facing the city’s two‑way main arterial roads with no building obstructions, delivering excellent long‑distance visibility. It captures heavy cross‑road vehicle traffic as well as pedestrian consumers entering and exiting nearby shopping malls, enabling dual reach to both vehicular and pedestrian audiences. Different from traffic‑only media, it balances visual capture for drivers from afar and in‑depth viewing by on‑site near‑store crowds, boasting outstanding advertising exposure efficiency.
Located in the core business district of southeast Zhengzhou, it sits approximately 656‑meters walking distance from Exit D of Hanghai Square Station on Metro Line 5. The surrounding area features popular venues including one‑stop shopping plazas, Oriental Food Street, Freshippo, Haidilao Hot Pot and Luckin Coffee. It sees over 100,000 daily visitors, with peak holiday volumes exceeding 150,000. Serving as a key touchpoint for brands targeting Zhengzhou’s mass consumer market, it functions as a core urban outdoor landmark media combining vehicular exposure and mall‑going consumer foot traffic.
The screen measures 20 m wide by 10 m high, with a viewing area of 200 ㎡ and a resolution of 1920*1080. Its operating hours are 10:00‑22:00 with a maximum viewing distance of 1000 meters, ensuring high‑frequency cyclic exposure of brand messages. It supports playback of high‑definition videos and dynamic posters. Free from obstructions or visual competition from other surrounding billboards, it secures exclusive visual focus for brand content. With heavy overlap of vehicle and pedestrian flows, it delivers compelling “vehicle‑and‑pedestrian simultaneous exposure”, forming an unavoidable visual gateway in the “commercial heart of Eastern Zhengzhou”.
Facing directly Zhongyuan Fortune Tower, a landmark of Zhengzhou, the screen delivers an open‑view experience free of obstructions from buildings and billboards. Boasting an ultra‑long viewing distance of one‑kilometer level, its content can be clearly seen by vehicle and pedestrian traffic from all four directions at the crossroads. Comparable large‑screen resources are scarce in surrounding business districts with extremely low advertising interference. The oversized screen generates strong visual impact, quickly capturing audiences’ visual attention and strengthening brand recall. It serves as a highly iconic outdoor exposure location in the southeast area of Zhengzhou.
As a scarce commercial large‑screen at the crossroads in southeast Zhengzhou, it features unobstructed sightlines, little interference and high‑image recognizability. It offers dual values: city‑gateway brand image exposure and targeted local consumer influence. It acts as a core traffic access for brands to cultivate the southeast Zhengzhou market and cover the Economic‑Technological Development Zone and Airport Economic Zone. Meanwhile, it is a premium landmark outdoor medium for city‑level brand display, campaign promotion for key marketing nodes and offline social communication.
Free from obstruction or visual competition by other surrounding billboards, it enables brand messages to occupy exclusive visual focus. With a daily vehicle flow of up to 500,000, it comprehensively captures massive commuter vehicle and pedestrian traffic. It maintains high‑saturation colors and sharp image quality even under strong midday sunlight, and forms a city‑scale visual anchor via high‑contrast visuals at night. It achieves more than four‑times longer visual dwell time compared with traditional light‑box advertisements, effectively breaking through the attention bottleneck amid information overload.
