- Photos
- Specs
- Advantages
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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 68 Zhongshan Fifth Road, Yuexiu District | Format：led | Duration：15s |
| Location：Mayflower Plaza | Min Qty：1 | Operating Time：9-22o'clock |
| Size：11mX10m= 110㎡ | Min Period：2week |
The shopping mall offers direct access to Gongyuanqian Station of Metro Lines 1 and 2, serving as an essential hub for metro‑riding passengers heading to Beijing Road Pedestrian Street. Dozens of bus routes converge in its vicinity. Boasting a diverse mix of retail, dining, entertainment and leisure businesses, it stands as a trend‑setting consumption landmark in the heart of Guangzhou’s old town, catering to multiple groups including local residents, urban office workers and tourists from across the country. The crossroads records nearly 960,000 daily vehicle‑pedestrian traffic volume. Passenger flow surges on weekends and holidays, creating a vibrant commercial atmosphere and making it the high‑traffic pinnacle of Guangzhou’s traditional business districts.
This media asset is a curved outdoor high‑definition LED screen on the east facade of the shopping mall. Occupying the prime corner position at the crossroads, it enjoys unique three‑dimensional visual advantages. Its curved screen delivers multi‑angle wide‑view coverage with no visual blind spots, simultaneously capturing traffic on main roads, crossing pedestrians, metro‑exit passengers and floating visitors within the business district. Featuring a long viewing distance and extensive exposure reach, it is the first landmark outdoor visual media upon entering the Beijing Road business district.
Located at the crossroads of the core Beijing Road business zone on Zhongshan Fifth Road, Yuexiu District, it delivers an average audience viewing duration of 15‑30 seconds, far exceeding the 3‑5‑second duration of traditional print advertisements, with brand memory retention rate improved by over 60%. It precisely reaches high‑net‑worth business crowds and delivers targeted exposure for brands in finance, automobiles, high‑end real estate, office equipment and other sectors. Its advertising conversion rate is increased by more than 40% compared with conventional outdoor media.
As an essential access for subway passengers to Beijing Road Pedestrian Street, this location sees extremely high daily pedestrian and vehicle traffic. It can fully capture massive shopping‑going pedestrian and vehicle flows to deliver high‑frequency forced exposure and realize passive communication featured by "visibility upon passing and interaction upon stopping". Boasting a spacious display surface and powerful visual impact, the large screen can precisely reach this core consumer group, making it ideal for brand image presentation and new‑product launches.
This large screen can connect with high‑end commercial venues around on‑building enterprises and urban events to form a closed loop of outdoor exposure‑offline store visits‑online communication. With five core strengths including prime location, high‑end audiences, hardware performance, communication scenarios and community linkage, it serves as a preferred platform for brands to reach urban high‑net‑worth groups and build a premium brand image. It delivers wide‑ranging exposure while precisely targeting core customers, combining high communication efficiency with cost‑effectiveness.
Leveraging the wide‑angle feature of its curved screen body, it achieves 360‑degree blind‑spot‑free three‑dimensional exposure. Boasting abundant business‑district foot traffic resources, it sits at Gongyuanqian, a dual‑line subway hub, which is the mandatory exit for subway passengers heading straight to Beijing Road Pedestrian Street. Surrounded by multiple urban bus and BRT routes, it enjoys city‑wide transportation coverage. With outstanding locational scarcity, a huge traffic base and premium communication scenarios, it is a landmark outdoor media with great advertising value within Guangzhou’s traditional business district.
