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- Media Map
| Area：Zhengzhou | Type：Outdoors | Frequency：120 |
| Address：No. 8 South Daxue Road | Format：led | Duration：15s |
| Location：Erqi Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2week |
Located at No.8 South Daxue Road, Erqi District, Zhengzhou, at the prime cross‑intersection of Daxue Road and Hanghai Road, it is a landmark urban complex in southwest Zhengzhou. The shopping mall boasts a commercial gross floor area of approximately 170,000 square meters. It offers direct access via the No.5 and No.7 Metro Lines at the Second People’s Hospital Station, and is surrounded by multiple BRT and bus routes, delivering excellent transportation accessibility. Integrating full‑range business formats including trendy retail, catering, and family‑friendly entertainment, it constitutes a scarce high‑reach advertising resource within Zhengzhou’s Erqi business district.
The atrium void area on Level 2 sits adjacent to the mall interior. It serves as the first visual focal point for customers who enter through Gate 2 and take the escalator up to the second floor. Featuring multi‑level void panoramic visibility, it breaks the viewing limitations of single‑floor advertisements. The large screen can be seen throughout customers’ entire journey: entering the mall, shopping and lingering, riding escalators, resting and waiting, and exiting, covering most foot traffic inside the venue. It is a core suspended high‑definition media installation in the atrium.
Positioned in the exact center of the Level 2 atrium upon entry from Gate 2, it is the sole unavoidable visual focal point along the mall’s “east circulation route”, through which all customer flow must pass. It records an annual footfall of over 16 million, with peak daily footfall hitting more than 80,000 on weekends and holidays and a single‑day peak of 143,000 visitors. It precisely targets young consumers aged 18‑30, acting as a prime touchpoint for brands to achieve “must‑see first‑screen exposure”. Supported by nearly 1,000 underground parking spaces, it attracts a high proportion of self‑driving visitors and covers abundant residential communities and universities within a 5‑kilometer radius.
Erqi Wanda Plaza is located at the heart of Erqi Commercial District, serving as Zhengzhou’s new commercial trend‑setting hub and urban landmark. The atrium LED screen blends with the fashionable and vibrant atmosphere inside the mall, delivering highly comfortable and memorable visual experiences for audiences. By displaying relevant dynamic content for occasions such as the Spring Festival and store anniversaries, it greatly enhances the ceremonial sense of the venue and reinforces consumers’ impression of the mall as "a one‑stop fashion consumption center for dining, entertainment, shopping and leisure".
Featuring multi‑level omnidirectional exposure with no blind spots, the large‑screen leverages the huge hollow‑out atrium structure to simultaneously cover incoming and outgoing visitors on the first floor, pedestrians along the entire second‑floor corridor, commuters on vertical escalators, as well as audiences overlooking from the third to fifth floors. It achieves all‑round and multi‑dimensional visual coverage across the whole venue with high‑frequency exposure and strong brand recall, substantially improving the effective advertising reach and maximizing communication performance.
This media resource boasts a unique closed‑loop scenario‑based communication advantage. The large screen plays stably throughout the day from 10:00 to 22:00, offering sufficient and continuous exposure duration. As the core internet‑famous check‑in spot of the mall, the atrium enables the high‑quality visuals on the large screen to easily inspire customers to take photos voluntarily and share them on social platforms. It realizes precise offline exposure and secondary online viral dissemination, making it a cost‑effective and high‑value core indoor media resource in Zhengzhou’s Erqi Commercial District.
