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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 38 Xihu Road, Yuexiu District | Format：led | Duration：15s |
| Location：Junyihui Building | Min Qty：1 | Operating Time：12-22o'clock |
| Size：13.5m(宽)X7.5m(高)=101㎡ | Min Period：2week |
Located at the core intersection of Beijing Road Pedestrian Street in Guangzhou, adjacent to top‑tier commercial complexes such as Xindaxin Department Store and Oriental Baotai Mall, it offers easy access via Gongyuanqian Station of Metro Lines 1 and 2, with multiple bus routes stopping nearby. It captures multi‑source foot traffic from metro, buses and pedestrians. The Junyihui large‑screen mainly targets walking passers‑by, whose audience dwell time is longer, delivering more effective ad viewing duration than traffic‑oriented media. It is ideal for brand image display and product‑recommendation content.
Beijing Road sees a daily average footfall of 450,000‑700,000 visitors, with peak volumes exceeding one million during holidays. As an unobstructed standalone facade advertising spot, this screen sits at the visual focal point along mandatory pedestrian routes. Each ad runs for 15 seconds with a daily average play frequency of 60 times, enabling high‑reach, compulsory and interference‑free communication. It can fully capture massive shopping crowds and deliver high‑frequency forced exposure, making it a scarce resource for brands to achieve "must‑see first‑screen" visibility.
This media features a full‑size street‑facing large screen with a flat, open outer facade free of obstructions from buildings, trees or signage. It boasts excellent 360‑degree visibility, facing the main flow of pedestrians on the pedestrian street with a comfortable eye‑level viewing angle. Pedestrians view screen content up close for strong visual impact, generating natural forced exposure. Free of competing large‑screen advertisements in the surrounding area, brand creatives enjoy high recognizability, easily grabbing audience visual attention and rapidly building brand recall.
The advertising spot is located next to Grandbuy Department Store on West Lake Road, a prime commercial hub in Guangzhou. Audiences spend an average of 15‑30 seconds viewing the advertisement, far exceeding the 3‑5‑second exposure of traditional print ads. The brand memory retention rate increases by over 60%. It precisely reaches high‑net‑worth business crowds and delivers targeted exposure for brands in finance, automobiles, high‑end real estate, office equipment and other sectors, with advertising conversion rate improved by more than 40% compared with traditional out‑of‑home media.
Occupying the premium street‑front facade at Beijing Road and West Lake Road, it features unobstructed wide‑open views. It offers a comfortable eye‑level perspective for pedestrians, enabling passers‑by to fully view the large‑screen display, with natural mandatory visual reach. Situated in Guangzhou’s core cultural‑tourism‑consumption business district, it attracts not only local consumers but also numerous out‑of‑town tourists. Its audience base covers young consumers, trend enthusiasts, family visitors and non‑local sightseers, boasting a huge audience pool to satisfy promotion demands for most product categories.
As a popular landmark large screen at Beijing Road, it inherits natural traffic advantages for internet‑famous check‑ins and fan support activities, serving as a high‑quality communication spot within the business district. High‑quality advertising content can easily trigger spontaneous photo‑taking and screen‑recording among passers‑by and fans, which gets organically shared across social platforms such as Xiaohongshu, Douyin and Weibo, generating massive UGC content. It delivers dual benefits of high‑frequency offline exposure and free online viral dissemination, helping brands achieve city‑wide and cross‑platform outreach.
