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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 10 North Section 1, Second Ring Road, Jinniu District | Format：led | Duration：15s |
| Location：Shawan InReach | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.25m*3.1m=22.47㎡ | Min Period：2week |
Located at the core atrium position on the second floor of Shawan Impression Hub, No. 10 North Section 1 of Second Ring Road, Jinniu District, Chengdu, it sits within the well‑established Shawan‑Jiulidi commercial circle in Jinniu. Close to Shawan Station of Metro Lines 6 and 7, and Southwest Jiaotong University Station of Metro Line 7, and adjacent to Southwest Jiaotong University, it serves as a core indoor media for a regional community shopping mall at the junction of western and northern Chengdu. Acting as a visual anchor along the mall’s main consumer traffic flow, it creates a compulsory exposure effect where "it catches eyes upon looking up and cannot be missed when people stop by".
The atrium is the only dynamic LED display zone inside the mall with no competing screens for interference, enabling 100% visual exclusivity for brands or campaigns. It features a daily rotation of no less than 120 cycles, with each playback cycle lasting roughly 5‑8 minutes. Delivering concise and information‑dense content, its content strategy takes celebrity IP as the sole core instead of cultural narratives, precisely targeting fan groups and forming an irreplaceable communication path of "fans making special trips for visits — on‑site check‑ins — social media dissemination".
The large screen is installed at the main visual hollow position of the second‑floor atrium, the hub of pedestrian flow inside the mall. Boasting an open and transparent atrium space free of obstruction from large pillars, it delivers remarkable audience‑gathering effects. The mall records a stable weekly foot traffic of 192,000 visitors. Weekdays mainly draw local residents and office workers, while weekends bring additional family visitors with children and university students. It enjoys sustained passenger flow without the severe tidal fluctuation seen in core urban business districts.
Shawan Impression Mall focuses on family‑and‑neighborhood‑oriented consumption, achieving multi‑floor passenger flow coverage via a single screen. It reaches resting and strolling crowds in the atrium on the first floor below, and covers overlooking visitors along corridors and escalators from the second to fourth floors above. Consumers pass by for shopping, take escalators for transfers, bring children for outings, or stop to rest, where they are passively exposed to advertising visuals. This effectively boosts ad exposure frequency and viewing duration, delivering extensive in‑mall penetration and reach. It serves as a scarce dynamic visual medium located in the mall’s atrium.
The atrium functions as the absolute visual focal point and passenger‑flow hub of the mall. Leveraging the spacious open‑atrium layout, high‑definition dynamic visuals instantly capture shoppers’ attention with strong visual impact. It effectively extends customer dwell time and transforms plain "passage space" into an experiential venue integrating social and entertainment functions. Boasting exceptionally high organic exposure here, it easily attracts and converts floating foot traffic within the mall.
The media operates from 10:00 to 22:00 daily, fully covering prime consumption windows including mid‑day leisure, evening shopping, weekends and public holidays. The mall records a stable weekly footfall of 192,000 visitors. Featuring an original 120° ultra‑wide curved viewing angle with zero visual blind spots, it delivers outstanding long‑distance visibility and powerful visual impact. Supported by large‑scale, stable and dense foot traffic, it offers massive exposure volume and broad audience coverage.
