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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 89 Hezuo Road, Pidu District | Format：led | Duration：15s |
| Location：Longfor Times Street, Chengdu | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.1m*2.9m=14.79㎡ | Min Period：2week |
Located in the central atrium core area on the 2nd floor of Times Paradise Walk, it serves as the core visual hub for the "Youth‑Family Gathering Spot" business format. Boasting a panoramic view spanning from the atrium ceiling to the building facade, it creates an imposing visual capture effect that commands attention whenever visitors look up or pause. With steady daily foot traffic and situated at the intersection of major consumer flow lines, this screen acts as a key touchpoint where customers shift their focus from dining and entertainment to retail purchasing decisions.
The site lies in the core of West High‑tech Zone, right next to Rong Tram Line 2. It covers Qingshuihe Campus of University of Electronic Science and Technology of China, Chengdu Hi‑Tech Comprehensive Bonded Zone, numerous high‑tech industrial parks and a large number of mature residential communities. Supported by the stable weekly mall foot traffic of 420,000 visitors, its core audience ranges from 17 to 38 years old. It draws working‑day consumption from industrial white‑collar workers plus weekend crowds of students and families, bringing about remarkable foot‑traffic surges during holidays.
As the only large‑scale dynamic medium on this floor, this LED screen faces no competing similar media, guaranteeing brand advertising exclusivity and visual dominance. The atrium functions as the mall’s vertical circulation hub connecting flagship brands, dining zones and elevator junctions. Visitors spend an average of over 3 minutes here, with each valid viewing duration reaching 5‑12 seconds. It delivers far deeper brand recall than ordinary in‑mall advertisements, with a markedly higher ad reach rate compared with regular wall‑mounted advertisements.
Precise media coverage targets the composite consumer group aged 17‑38, covering four core demographics: college students, industrial white‑collar workers in high‑tech parks, local family‑with‑children households, and long‑term residents in the west urban area. These groups are highly sensitive to trends and willing to spend on tea beverages, trendy toys and IP‑related content. Industrial white‑collar workers have stable purchasing power and show interest in catering, digital products and daily‑life consumption. This suits new‑style tea beverage catering, beauty & digital products, parent‑child‑oriented businesses and cultural‑entertainment IPs, cutting down invalid exposure and enabling in‑depth penetration into the west‑urban‑area consumer circle.
As the core circulation hub of the shopping mall, the atrium naturally attracts an extremely high volume of foot traffic. The LED display here delivers powerful visual capture capability to ensure brand messages reach massive audiences at high frequency. With visually appealing and highly impactful visuals, it can not only instantly draw shoppers to stop by, but also create internet‑famous check‑in spots to trigger organic sharing across social platforms, effectively elevating the mall’s spatial quality and the brand’s differentiated competitiveness.
As the only large‑scale complex in the core business district, it boasts steady daily foot traffic that doubles on weekends and holidays. The overlapping triple consumer groups consisting of residents from surrounding mature communities and metro commuters enable a complete marketing closed‑loop: "outdoor traffic attraction → indoor immersive experience → secondary communication via social‑platform check‑ins". It is ideal for celebrity support campaigns, new‑product launches and festival‑themed marketing. Content shown on the large screen can easily become check‑in spots for free viral communication, directly converting advertising exposure into in‑store consumption.
