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- Specs
- Advantages
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 266 Shanbanqiao Road, Chenghua District | Format：led | Duration：15s |
| Location：Longfor Binjiang Paradise Walk | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.9m*3.8m=26.22㎡ | Min Period：2week |
This location sits in the trendy Shabanqiao Business District, with direct access to Metro Lines 7 and 8, delivering exceptional transportation convenience. As a benchmark trendy shopping mall in the eastern city zone, Riverside Longfor Tianjie draws a weekly footfall of up to 480,000 visitors. Within its 1‑3‑kilometer radius lie hundreds of thousands of high‑quality residents and a large number of office workers. Footfall surges markedly on weekends and holidays. The consistent massive passenger flow lays a solid foundation for media exposure and guarantees high‑frequency reach of advertising messages.
Situated at the mall’s main passenger‑flow intersection, this spot boasts high daily foot traffic and long visitor dwell time. LED media deployed here captures natural sightlines and delivers frequent exposures. Shoppers are easily drawn to screen content while riding escalators, resting or attending events, enabling deep‑level attention capture. The LED media blends seamlessly with the atrium spatial design. It does not obstruct open sightlines and forms an integral part of the overall aesthetic.
The indoor display delivers fine, crisp imaging, high color saturation and smooth, stable dynamic visuals with no graininess even at close range, bringing powerful visual performance. Each valid viewing lasts 5‑12 seconds, generating far deeper brand recall than conventional in‑mall advertisements. It addresses the drawbacks of limited exposure scope and narrow audience reach common to other media sites, and achieves full‑venue, high‑penetration visual reach.
As a pedestrian‑flow hub inside the shopping mall, the atrium sees heavy concentrations of people taking escalators, resting and checking‑in, and moving across floors. The large screen occupies the core facade of the 2nd‑floor atrium in the North Hall. With no obvious column obstructions in the hollow atrium space, it can cover moving crowds in the 1st‑floor atrium below and reach overlooking visitors on the corridors from the 2nd to 5th floors above. Enabling simultaneous visibility of multi‑floor foot traffic, it serves as a rare indoor atrium dynamic communication spot in the North Hall.
Positioned as a gathering place for youth trends in the eastern urban area, the shopping mall hosts a wide range of trendy apparel stores, two‑dimensional IP shops and pan‑entertainment businesses. It continuously attracts urban white‑collar workers, college students, parent‑child families aged 18‑40, as well as cultural‑tourism visitors to Dongjiao Memory. Content displayed on the large screen can easily strike a chord with young audiences, acting as an optimal channel to reach major young consumer groups. Delivering full‑area visual coverage across floors, it is the dynamic advertising spot with the highest traffic concentration and most stable exposure in the North Hall atrium.
As a core visual spot within the mall, the atrium LED screen supports immersive marketing creativity themed on festivals or events. Highly creative visual presentations strengthen brand recall. Occupying the core traffic position in the atrium of the eastern urban trendy commercial district, and backed by five core competitive edges — foot traffic of a mature business circle, cross‑floor vision, premium hardware, targeted audiences and social communication, it is a scarce indoor dynamic advertising medium for shopping malls in the eastern urban area.
