- Photos
- Specs
- Advantages
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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 666 Jiuzhou Street, Xihu District | Format：led | Duration：15s |
| Location：Chaoyang Rainbow Department Store | Min Qty：1 | Operating Time：8-22o'clock |
| Size：41.28m×12.48m=515.2m² | Min Period：week |
Boasting a prime, one‑of‑a‑kind location at the bridgehead of Chaoyang Bridge, the screen faces directly toward Chaoyang Bridge and the No.1 Ring Road of Jiuzhou Avenue. It delivers extensive reach to commuters and business professionals from East Nanchang, Xihu District, Honggutan and other areas, enabling wide‑ranging cross‑regional brand exposure. Vehicles tend to linger on this road segment. The slow‑traffic condition effectively extends drivers’ and passengers’ viewing time of the large screen, bringing about high‑frequency, mandatory brand exposure.
Covering a total screen area of 515.2 square meters, the large screen faces the main road with no buildings or trees in front to block the view. It offers a long viewing distance and broad viewing angles. Equipped with high‑brightness outdoor modules, the screen resists strong sunlight during daytime for sharp and clear visuals, and presents rich color layers at night. It can smoothly play brand promotional videos, creative short clips and event posters. Its dynamic visuals deliver far stronger visual impact than small‑and‑medium‑sized outdoor advertisements, helping easily build city‑scale brand recall.
Adjacent to Guanzhou Station of Metro Line 4 and served by multiple bus routes, this media asset achieves full‑spectrum coverage of private‑vehicle traffic, pedestrians and public‑transport ridership with steady and consistent footfall and vehicle flow. The area sees 330 000 vehicle trips and 280 000 pedestrian visits per day. Slow‑moving ramp traffic during morning and evening rush hours creates a natural forced‑viewing scenario that prolongs audience viewing duration. It breaks the limitation of conventional shopping‑mall media which only targets on‑site shoppers. It additionally captures cross‑river commuters and greatly expands the boundary of brand communication.
Within a 3‑kilometer radius lie dozens of large‑scale mature residential communities home to numerous middle‑class families seeking upgraded housing. Nearby office clusters draw young white‑collar workers and business professionals. The location covers Maya Paradise, Nanchang Zoo and Hongcheng Grand Market, attracting leisure tourists and commercial shoppers. Leveraging the commercial vitality of Chaoyang Tianhong Shopping Center, it builds a communication chain of "roadside exposure + shopping‑mall‑driven traffic", enabling direct conversion of foot traffic into in‑store consumption.
The large‑screen display enjoys an open overall view with no buildings or plants blocking the street‑facing side. It offers a wide viewing angle and long viewing distance. Equipped with high‑brightness display modules, it delivers sharp and delicate visuals both day and night. Both dynamic videos and static posters deliver highly impactful visual presentations. The screen’s regular operating hours are 08:00‑22:00, with standardized 15‑second rotating ads played 120 times per day. High‑frequency repeated exposure reaches target audiences, fully covering daytime consumption hours, commute rush hours and prime‑time night‑time leisure periods.
Benefiting from its landmark location at the bridgehead, advertisements on this large screen feature natural check‑in‑worthy communication potential. They are likely to be captured by passers‑by and shared via short‑video platforms, bringing dual‑effect communication: offline hard‑advertising exposure plus online social‑media‑driven viral spread. It helps local brands deepen their footprint in southern Nanchang and consolidate regional reputation, and also enables national brands to achieve high‑profile city‑level exposure in Nanchang, delivering advertising value that balances brand building and tangible business results.
