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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 308 Beijing East Road, Qingshanhu District | Format：led | Duration：15s |
| Location：Hengmao Dream World Plaza | Min Qty：1 | Operating Time：8-22o'clock |
| Size：左：9.3m×21.6m=200.9m²右：11.2m×21.6m=241.9m² | Min Period：week |
Located in the Shanghai Road Business District in eastern Nanchang, at the main entrance and exit of Hengmao·Dream Times Plaza, it faces Beijing East Road, the city's central axis, and is close to Shanghai Road, the north‑south arterial road. Boasting prosperous surrounding businesses, it sits in the core area of eastern Nanchang with a highly prominent location. Featuring a distinctive floor‑standing special‑shaped column screen design, it differs from ordinary flat screens and delivers greater visual appeal. As a landmark large‑screen in Nanchang, it enjoys high recognizability and memorability.
The only extra‑large LED screen in Honggutan New Area directly facing the main entrance and exit of Metro Line 1, it achieves "immediate visibility upon station exit and forced exposure", reaching young families, out‑of‑town tourists and business crowds. Facing Beijing East Road, the city’s central axis, it is situated in the bustling Shanghai Road Business District in eastern Nanchang with a strong commercial ambiance. It is surrounded by large‑scale commercial complexes including Hengmao Dream Times Plaza and 699 Cultural and Creative Industrial Park, and covers universities such as Nanchang University as well as numerous mature high‑end communities.
The media site on the arterial Beijing East Road enjoys extremely convenient transportation, adjacent to Xiejiacun Station of Metro Line 1 and multiple bus routes to realize "immediate visibility upon station exit and forced exposure", forming a three‑dimensional transportation network. Benefiting from its superior location, this site records a daily foot traffic of up to 300,000 people and a daily vehicle flow of 500,000, boasting a large and stable group of floating and fixed audiences.
The large‑screen stands at the main entrance of the main plaza of Dream Times, facing the city’s main arterial road with unobstructed wide‑open views. Its symmetrical dual‑pillar layout delivers exceptional visual recognition. The LED large‑screen can add premium and fashionable image elements for brands, boost brand awareness and reputation among consumers, and strengthen brand competitiveness. It serves as a landmark outdoor communication platform for the eastern‑city business district.
This media adopts a dual‑screen combination: the left screen measures 9.3m×21.6m with an area of 200.88㎡; the right screen measures 11.2m×21.6m with an area of 241.92㎡, reaching a total area of 442.8㎡. Different from conventional single‑facet exterior LED screens, it features strong three‑dimensional wrapping effect, with visuals visible from multiple angles. Equipped with outdoor high‑definition LED modules, it ensures stable image performance day and night. It supports playback of high‑definition videos and creative dynamic visuals, flexible cloud‑based content updates, and creative dual‑screen linkage displays.
Hengmao Dream Times is a well‑established one‑stop commercial complex in eastern Nanchang. It integrates diverse business forms including shopping malls, street‑side commerce, dining, cinemas and leisure entertainment. Its core target audiences consist of college students and urban white‑collars aged 18‑35, while also covering trend‑driven consumers and family‑need‑based consumer groups. Advertisement exposure is embedded in leisure‑and‑shopping scenarios. Audiences are in a relaxed state with lower resistance to advertisements, enabling a seamless marketing closed‑loop of "out‑of‑home ad exposure‑offline mall conversion".
