- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 725, Honggu Middle Avenue, Honggutan District | Format：led | Duration：15s |
| Location：Hongcheng Times Plaza | Min Qty：1 | Operating Time：8-22o'clock |
| Size：48.96m×10.24m=501.4m² | Min Period：week |
Located in the core area of Honggutan CBD, the southern commercial, financial and administrative hub, it is surrounded by shopping malls, numerous corporate headquarters, financial institutions and high‑end office buildings. Boasting heavy pedestrian and vehicle traffic as well as strong consumer purchasing power, this location provides strong support for advertisers to accurately reach target audiences. Featuring a large‑sized screen set at a low height above ground with no surrounding obstructions, it delivers powerful visual impact and can quickly capture the attention of passers‑by.
Facing the main road directly with no buildings or street trees blocking the view, the large screen offers an approximately 270‑degree ultra‑wide viewing angle and excellent long‑distance visibility. Traffic‑light waiting zones create a natural forced‑viewing scenario, where vehicles at standstill fully absorb advertising information, greatly boosting message reach rate. With a total screen area of 501.35 ㎡ and 4896×1024 high‑definition outdoor full‑color configuration, it maintains stable brightness, resisting direct sunlight in daytime and presenting delicate image colors at night. It can smoothly play brand promotional videos, creative short videos and event posters. Its visual impact far exceeds that of small‑and‑medium‑sized outdoor advertisements, easily forming urban memory points.
Forming a longitudinal light‑strip extension together with the bridge structure, the giant screen serves as a visual landmark along the city’s first ring road at night. Drivers naturally focus on it while decelerating, changing lanes or waiting for traffic lights, with an average viewing duration of over 60 seconds, far longer than ordinary roadside screens. Free from obstructions by high‑rise buildings and competing billboards in surroundings, it enables 360‑degree interference‑free exposure. It is the only outdoor media spot in eastern Nanchang that achieves the effect of "seen immediately upon bridge‑crossing and unforgettable once viewed".
Its location serves as a critical transportation hub for access to and from Chengdong, Honggutan and Xihu Districts. It witnesses a forced exposure to over 300,000 vehicle flows per day with no alternative detours, and a pedestrian volume exceeding 500,000. It covers morning‑evening commuting peaks, daytime business trips and nighttime leisure traffic. Boasting well‑connected surrounding road networks, the site is close to Qiushui Square Station of Metro Line 1, with dozens of bus routes passing through the intersection. It achieves full‑coverage advertising exposure across multi‑dimensional flows of motor vehicles, non‑motor vehicles and pedestrians with steady performance.
Leveraging the geographical advantages of Hongcheng Times Square and Honggutan CBD, the LED screen mainly targets high‑net‑worth business professionals, government staff and massive commuter crowds. Its over 500‑square‑meter giant screen and 270‑degree unrestricted viewing angle greatly boost ad reach and communication effectiveness, making it highly suitable for enterprises pursuing high‑quality brand image display and large‑scale exposure.
Occupying a exclusive river‑crossing transportation artery and guarding the entrances and exits of Honggu Tunnel, this advertising spot links core business districts, government administrative zones and residential areas on both river banks. It features extensive road networks with large and consistently stable traffic volume. Dynamic video visuals attract more attention and deliver far higher attention‑grabbing efficiency than traditional media, greatly improving ad recall. It radiates over 500,000 high‑net‑worth residents with strong regional penetration, monopolizing traffic from core business districts. With high‑stable cash flow and ROI ≥ 30%, it retains and increases value over the long term as a scarce high‑quality advertising asset.
