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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 318 Zhongshan Road, Xihu District | Format：led | Duration：15s |
| Location：Rainbow Department Store | Min Qty：1 | Operating Time：8-22o'clock |
| Size：38.72m×16.16m=626m² | Min Period：week |
Located at the intersection of Zhongshan Road and Xiangshan South Road, directly above the outer plaza of Rainbow Department Store, with zero obstructions, it delivers 360‑degree visual coverage radiating the main Zhongshan Road thoroughfare and surrounding business districts. Facing the transfer entrance and exit of Metro Line 1 and Line 3 Bayi Pavilion Station, it achieves forced exposure with the effect of “seeing the screen right upon exiting the station”, forming a closed‑loop of “metro passenger flow‑visual exposure‑brand conversion”. Boasting a 626‑square‑meter curved full‑color LED screen, it has become a city‑level visual landmark thanks to its huge size, prime location and strong communication power.
Media Specifications: 22.08m (width) × 13.92m (height), total area of 307.4㎡. Adopting a curved arc‑shaped facade design, it features a broad 270‑degree viewing angle with no building obstructions and outstanding long‑distance visual capture capability. Facing the crossroads and metro entrances and exits directly, the large screen captures motor vehicle traffic, shopping pedestrians, metro commuters and out‑of‑town tourists simultaneously. Each advertisement lasts 15 seconds, with a daily playback frequency of over 120 times, covering commuting rush hours, mid‑day leisure time and night‑time consumption periods.
The daily metro passenger flow exceeds 140,000. Combined with pedestrian flows from surrounding business districts including Rainbow Department Store, Parkson, Wanshou Palace and Shengli Road Pedestrian Street, the total daily foot traffic steadily tops 800,000 and vehicle flow surpasses 500,000. It covers four groups of audiences: local residents, tourists, young people and business commuters with strong consumption‑decision‑making power. It is Nanchang’s only outdoor media platform that integrates the three major traffic drivers of “metro commuting, cultural‑tourism check‑in and commercial‑district consumption”.
Boasting unparalleled transportation‑location advantages, this advertising spot directly faces a main road at a cross‑road intersection. Its curved‑surface design enhances immersive experience and delivers continuous visual attraction with the effect of "screen follows pedestrians". The underground mall passage provides direct access to the metro, efficiently gathering four types of high‑quality traffic: vehicle flow from the intersection, metro transfer passengers, shopping crowds of the commercial district, and cultural‑tourism visitors to Wanshou Palace. Benefiting from huge daily pedestrian and vehicle traffic, it serves as a core medium with outstanding traffic‑capturing capability in the heart of old‑town Nanchang.
This spot forms a dual‑landmark layout facing the large screen of Parkson Hall‑B from east and west across the commercial district. It supports independent advertising placement as well as combined linkage to seize old‑town traffic resources. The medium achieves both long‑distance city‑image promotion and short‑range precise consumer outreach. It is suitable for brands to build their city‑level reputation in Nanchang as well as for regional phased marketing campaigns, functioning as an indispensable core outdoor medium for tapping into Nanchang’s old‑town market.
Endowed with unique strengths including prime location, multi‑dimensional transportation access, targeted audiences, immersive experience and 24‑hour operation, it stands out as a highly‑valuable advertising resource within Nanchang’s core commercial district. It generates secondary advertising diffusion effects to amplify brand influence and multiply advertising performance, offering brands a high‑value communication platform integrating traffic, scenarios, emotional resonance and conversion.
