- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：0 |
| Address：No. 3 Libuhu Avenue, Changleng Sub‑district, Xinjian District | Format：billboard | Duration：0 |
| Location：Hengsheng Mall | Min Qty：1 | Operating Time：18-22o'clock |
| Size：50m*9.2m=460㎡ | Min Period：month |
The shopping mall is adjacent to the Changle Interchange and Fengsheng Expressway, boasting extremely convenient transportation. It can effectively capture vehicle and pedestrian flows from Xinjian District and surrounding areas. The site records approximately 800,000 vehicle trips and 150,000 pedestrian visits per day. Passing vehicles are mainly driven by private‑car owners and business commuters, representing high‑spending‑power middle‑class audiences. The heavy commuter vehicle and pedestrian flows enable high‑frequency and wide‑coverage brand exposure.
The huge horizontal rooftop billboard stretches horizontally along the elevated road with a 400‑meter long visual range. There are no high‑rise buildings or trees along the route to block the view. Its flat horizontal layout delivers a spacious visual effect, ideal for displaying brand key visuals, logos and slogans with high long‑distance recognizability. It covers the evening commute rush hour, combining natural‑light daytime communication and illuminated‑night exposure to deliver all‑round communication performance. Media resources alongside this elevated road are scarce, granting it distinctive visual competitiveness across the entire West First Ring Road section.
With overall dimensions of 50m×9.2m and a total display area of 460 ㎡, it features an extra‑large display canvas that supports cyclic dynamic switching among three sets of visuals. It delivers stronger visual impact than ordinary static advertisements and can effectively capture the attention of motorists. Equipped with a professional external lighting system, it is lit from 18:00 to 22:00 every day, fully covering evening commute and nighttime leisure travel scenarios to guarantee round‑the‑clock advertising communication effectiveness.
This advertising spot boasts excellent viewing conditions with an open terrain. There are no buildings or trees blocking the view in the surrounding area, delivering visibility of several kilometers and strong visual exclusivity. Free from interference from competitors’ advertisements, it presents a high‑grade display effect. As a mature commercial complex, the shopping mall draws consumer foot traffic from supermarkets, catering outlets and leisure businesses. It achieves three‑dimensional precise coverage of commuter crowds, local permanent residents and shopping‑district consumers, enhancing brand credibility and image grade.
The media adopts a tri‑vision dynamic display format. Its dynamic transition effects effectively capture the attention of moving drivers and greatly boost advertisement memorability. It enables dual‑time communication for both daytime and nighttime, targeting two key audiences: passing motorists and local residents within the business district. Dozens of large‑scale occupied residential communities nearby gather massive household consumers. Coupled with the in‑mall supermarket foot traffic, it forms a communication portfolio of "long‑distance mobile exposure plus precise local penetration".
Featuring unobstructed large‑billboard vision and wide coverage, it compels audience attention within the enclosed business‑district scenario and ensures consistent and stable ad reach. As a premium media option that amplifies communication performance through three core strengths — traffic, image quality and location, it turns every ad placement into tangible brand influence. Suitable for long‑term brand campaigns and media resource holding, it stands as a high‑quality investment target for outdoor advertising, laying a solid audience foundation for investment returns.
