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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No.1 South Sanlitun Road, Chaoyang District | Format：light show | Duration：15s |
| Location：Sanlitun Topwin Center | Min Qty：1 | Operating Time：19-22o'clock |
| Size：80m×150m=12000㎡ | Min Period：hour |
As a highly‑popular commercial hub in Beijing, this area sees a daily footfall ranging from over 550,000 to 1.2 million visitors. The holiday peak can exceed one million, with annual passenger volume surpassing 200 million. Served by the interchange of Metro Lines 2 and 10, and more than 20 surrounding bus routes, private‑vehicle travel accounts for as high as 74.31%. A multi‑dimensional transportation network guarantees extensive advertising reach. Meanwhile, it attracts large numbers of young trend‑setting crowds as well as Chinese and foreign tourists, enabling precise access to high‑net‑worth audiences.
Featuring a 50‑meter‑tall super‑high‑rise building and an 80‑meter giant display facade, the distinctive honeycomb‑textured architecture lends natural artistic texture to light‑based visuals. Different from conventional LED large‑screen advertisements, this location commands the prime view of the Sanlitun crossroads with visibility towards both east and west. It covers all east‑west bound traffic along Workers' Stadium North Road. Pedestrians get an unobstructed close‑up view of the building, with no tall buildings or trees blocking sightlines, delivering outstanding visual exclusivity and standing out amid Sanlitun’s dense commercial landscape.
Oriented toward the arterial road intersection, the screen enjoys an open‑view, obstruction‑free location with powerful visual impact, earning its status as a well‑deserved "visual landmark" of the area. It can be clearly seen by distant vehicular traffic and nearby pedestrians alike, creating absolute visual dominance within Sanlitun’s dense commercial building cluster with exceptional exposure penetration. Supported by standardized 15‑second ad creatives and high‑frequency looping playback 12 times per hour, it maintains stable exposure frequency.
Built upon an entire skyscraper, the immersive dynamic light show delivers delicate and fluid visuals with superior artistic quality. Unlike the rigid advertising feel of traditional outdoor large‑format screens, it delivers striking nighttime visual impact and comes with built‑in appeal for social media check‑ins and viral sharing. The location covers all high‑traffic scenarios in Sanlitun, including nighttime consumption, leisure shopping and evening commuter rush hours, boasting massive daily pedestrian and vehicle flow. Its audience mainly consists of trend‑driven youth, high‑spending white‑collar workers, foreign nationals and people from the entertainment and cultural circles.
Boasting high‑caliber audiences with strong purchasing power, this location precisely targets four high‑value customer groups and accommodates premium advertising placements across all product categories. Ad exposures are deeply integrated with four real‑world consumption scenarios: commuting, business activities, nighttime sightseeing and cultural‑tourism check‑ins. Audiences voluntarily stop to watch with high acceptance and no aversion to intrusive advertising. It features an extremely short conversion path from brand exposure to offline consumption and in‑store visits, yielding far better placement performance and cost‑effectiveness than conventional out‑of‑home media.
The gigantic building‑facade light show generates intense visual impact, easily prompting passers‑by to take photos and record videos for sharing. This continuously generates UGC content on platforms such as Douyin, Xiaohongshu and Weibo. It enables dual‑layer empowerment: tangible offline landmark exposure plus viral online dissemination across the internet. A single placement can unlock massive free social media traffic, effortlessly create city‑level phenomenal marketing events, and significantly cut brands’ omni‑channel promotion costs.
