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| Area：Nanchang | Type：Outdoors | Frequency：0 |
| Address：No. 467 Xiangshan South Road, Xihu District | Format：billboard | Duration：0 |
| Location：Jingtian Building | Min Qty：1 | Operating Time：18-22o'clock |
| Size：12.6m*40.3m=507.8㎡ | Min Period：month |
Targeting two‑way traffic on South Xiangshan Road and heavy pedestrian flows at the crossroads, this location is merely a hundred meters from Bayi‑Guan Station of Metro Lines 1 and 3. It covers core landmarks including Wanshou Palace Historical and Cultural Block, Shengli Road Pedestrian Street, August 1st Uprising Memorial Hall and Parkson Shopping Mall. The business district records a daily average of 350,000 pedestrians and 400,000 vehicle trips. As a scarce high‑rise vertical media, its extra‑long vertical format delivers high recognizability, making it a rare venue for brand image display in the core old‑town business district.
Boasting a 507.8 ㎡ ultra‑high‑rise vertical display panel, it stands out among local buildings, differing from conventional horizontal outdoor advertisements. With a 200‑meter maximum visible range, its advertising visuals can be clearly seen by drivers waiting for traffic lights, crossing pedestrians and distant passers‑by along the street. Equipped with external floodlights for night‑time operation, the display remains sharp and eye‑catching from dusk till night. Well‑suited for Nanchang’s night‑market and evening shopping‑consumption scenarios, it serves as an unavoidable visual hub for both pedestrian and vehicular traffic in the west‑city business district.
It reaches over 100,000 daily vehicles on the main Zhongshan Road plus more than 50,000 pedestrian visitors to Rainbow and Parkson Shopping Malls, generating dual exposure through "glances from motorists and stops by pedestrians". It precisely targets local residents, families in surrounding communities and consumers seeking low‑unit‑price services. This large vertical billboard creates powerful visual interruption to achieve the communication effect of "catching eyes at first sight", acting as an irreplaceable mass‑consumer traffic entry point in Nanchang.
Featuring a robust structure attached to the main building, this large‑format billboard delivers excellent wind and rain resistance with low failure rates and a lighting‑up rate of ≥98%. It enables stable display 365 days a year. The audience here demonstrates high social‑media usage and a strong willingness to take photos for sharing, readily creating an “internet‑famous check‑in spot” effect. This triggers secondary dissemination across social media to expand brand influence, deliver all‑round exposure and maximize advertising reach, thus rapidly boosting brand awareness and influence among target audiences.
Advertisers can collaborate with the adjacent Tianhong Shopping Mall on Zhongshan Road to host offline events and deploy in‑mall promotional materials, achieving two‑way traffic conversion between outdoor advertising exposure and physical commercial scenarios. It can generate remarkable communication benefits for new project opening promotions, annual brand image maintenance, holiday marketing campaigns and urban cultural‑tourism promotion. Continuous placement helps embed long‑term visual memories among Nanchang residents during their daily commutes and supports brands in consolidating their market share in Jiangxi Province.
As one of the few high‑rise vertical large‑format billboards at the Zhongshan Road crossroads, this site boasts top‑tier regional attributes in terms of location, viewing perspective and panel specifications. Unlike media resources in the Honggutan business district that target business‑oriented crowds, this location focuses on mass consumers and cultural‑tourism visitors. Securing this prime spot allows brands to hold long‑term visual touchpoints for old‑town commuter flows and continuously capture the mindsets of core consumer groups. It constitutes a must‑have communication platform for brands to establish a foothold in Nanchang and further explore the Jiangxi market.
