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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 1391 Honggu Middle Avenue, Honggutan District | Format：led | Duration：15s |
| Location：Huahao Center | Min Qty：1 | Operating Time：8-22o'clock |
| Size：39.36m×13.92m=547.9m² | Min Period：week |
Located above the main north entrance of Huahao Center at the intersection of Honggu Middle Avenue and Lvyin Road, this is an L‑shaped irregular outdoor LED screen. Facing the crossroads and traffic lights of the city’s main arterial road, it delivers forced exposure to two‑way traffic. As a landmark corner outdoor LED media on the Honggutan Financial and Commercial Belt, it features an innovative corner facade design with an ultra‑wide 270‑degree viewing angle. Directly facing the traffic lights at the road junction and free from obstruction by high‑rise buildings, it boasts prominent long‑distance visibility.
Positioned at a key transportation hub in Honggutan, the media sits close to the interchange of Metro Lines 1 and 2, with numerous bus routes converging nearby, generating substantial daily pedestrian and vehicle traffic. It faces Exit 1 of “Honggu Middle Avenue Station” on Metro Line 2, which is about 600‑meter walking distance away, and serves as one of the core transport hubs of Honggutan CBD. This location records a daily foot traffic of approximately 250,000‑300,000 people and a daily vehicle flow of around 280,000 vehicles, covering the full time spectrum including commuting rush hours, midday business hours and evening consumption periods.
With a viewing angle exceeding 270 degrees, it breaks the one‑way communication limitation of traditional flat screens. Unobstructed by surrounding billboards, trees or buildings, it increases the average viewing duration by 45 seconds while vehicles are waiting, resulting in a markedly higher ad memory retention rate than conventional screens. The large screen naturally draws the attention of drivers and pedestrians. Such “slow‑traffic” conditions effectively extend ad viewing time and achieve high‑frequency and compulsory exposure.
Outdoor LED screens offer a broad audience base, enabling advertising messages to precisely reach target customer groups. Facing the traffic‑light intersection of Middle Honggu Avenue and Lvyin Road, the screen aligns with sightlines of pedestrian and vehicle flows from multiple directions. As a corner‑mounted screen with a distinctive shape, it delivers strong visual impact and great advertising creativity. Free from surrounding obstructions, it boasts an open field of view and achieves effective multi‑angle coverage, making it an ideal location for corporate publicity and product promotion.
Screen specifications: 39.36m × 13.92m with a total area of 547.9 ㎡. Its unique corner‑faced configuration sets it apart from conventional flat‑panel LEDs. It delivers immersive wrapping visuals and amplified visual impact. Unobstructed with broad sightlines, it is highly suitable for displaying creative naked‑eye 3D animations. The regular playback hours are 08:00‑22:00, fully covering prime communication periods including morning rush‑hour commutes, daytime business hours, and evening outings and night‑time activities. It far outperforms ordinary commercial‑district media in sustained exposure and audience‑reach efficiency.
Large‑format street‑side corner LED resources are extremely scarce in Honggutan CBD. This location targets high‑end business foot traffic and forms differentiated complementarity with the large screens in MixC World commercial district. Built upon four core dimensions — its special L‑shaped irregular structure, prime crossroads location, round‑the‑clock high‑net‑worth audience reach, and authoritative brand endorsement — it establishes a benchmark digital media asset in Nanchang CBD with outstanding "status‑oriented appeal" and precise penetration capability.
