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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：166 Minzu Road, Yuzhong District | Format：led | Duration：15s |
| Location：2077 Cyber City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：1.2m*16m =180㎡ | Min Period：week |
Located at the main entrance of 2077 Cyber City, No. 166 Minzu Road, Yuzhong District, Chongqing, in the heart of Jiefangbei CBD, it sits adjacent to the Guotai Arts Centre and Chongqing World Financial Center. Together with the 90-degree corner LED screen at Jiefangbei, the curved overpass LED screen at Hongyadong and the vertical atrium LED screen, it forms a city digital media matrix featuring a "four-screen linkage" that delivers full-coverage brand communication. Interchange Metro Lines 1, 2 and 6 at Exit 1 of Linjiangmen Station; the venue is a 350-metre walk away. It attracts over 100,000 natural pedestrian exposures daily, with a peak passenger flow of 32,000 people per hour during the night period (19:00–22:00). It serves as a core hub for Chongqing's night-time economy and social communication among Generation Z.
This circular LED tunnel is an indispensable passage for entering and exiting the main gate of 2077 Cyber City with no alternative bypass routes. All people entering or leaving the complex must traverse the full length of the tunnel and passively view dynamic brand visuals, resulting in a far higher exposure reach than open-air media on pedestrian streets. Unlike roadside large screens that people can quickly walk past or choose to ignore, movement speed slows down inside the tunnel, significantly extending the audience’s viewing dwell time. This allows brand messages to be fully conveyed and leaves deeper memory impressions on audiences.
As Chongqing’s premier tourist destination, Jiefangbei draws sightseers from across provinces and municipalities, sustaining steady foot traffic comprising visitors of all age groups, tourists nationwide and young trendsetters. The area boasts a massive daily overall passenger volume and ranks among Chongqing’s highly popular internet-famous check-in spots. The tunnel is the sole access route to the mall’s main entrance, meaning every person entering or exiting cannot avoid screen exposure and is compelled to fully view the brand visuals.
Nestled in the core business district of Jiefangbei CBD, this passage is the sole thoroughfare leading to the main entrance of the mixed-use complex. It features a rare 360° fully immersive wraparound LED tunnel media installation in China that integrates a ceiling canopy screen and floor tile screens to create a fully enclosed visual wrap covering the top, bottom and all sides. Boasting seamless visuals with no visual blind spots, it serves as an iconic immersive outdoor communication medium at Chongqing’s trendy internet-famous landmark. Advertisements are displayed via standardized rotating playlists for a consistent and smooth viewing experience.
Custom-built as an integrated tunnel wraparound screen structure, this media installation features seamlessly connected surrounding screens that form a complete, enclosed immersive light and shadow space. Pedestrians passing through can view dynamic imagery from every angle, delivering an intense visual sensation akin to traveling through time and space. It supports the presentation of diverse visual content including naked-eye 3D, dynamic storytelling and panoramic creative visuals. With an inherent cyberpunk scene aesthetic paired with high-transmittance and high-refresh-rate display performance, it delivers premium image quality and an immersive atmosphere to the fullest.
Leveraging its exclusive immersive media characteristics and the momentum of Chongqing’s top-tier commercial district, it enables both differentiated single-point creative marketing and city-scale brand campaigns through multi-screen linkage. It swiftly builds a trendy, avant-garde and high-end brand image in the market and effectively captures the attention of young consumers. As a core component of the extensive "2077 Cyber City" media matrix, it frequently collaborates with the following three screens to create a highly striking visual effect via "four-screen linkage and full-area coverage".
