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| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No. 303 Yingbin Road, Jiyang District | Format：led | Duration：15s |
| Location：Hainan Tourism Investment Duty Free | Min Qty：1 | Operating Time：10-22o'clock |
| Size：42.252(W)x19.92(H)=842㎡ | Min Period：week |
Nestled along the core section of Yingbin Road, Sanya’s main urban thoroughfare and right next to Romance Park, Haitang Duty Free City enjoys three major premium traffic sources: vehicles along the city’s arterial road, massive shopping crowds from the duty-free complex and swarms of tourists visiting the scenic spot. As a core offshore duty-free shopping mall in downtown Sanya, it hosts countless domestic vacationers and duty-free shoppers visiting Hainan all year round. A must-visit commercial landmark for travelers in Sanya, it occupies the pivotal access to Sanya’s duty-free consumption market with irreplaceable resources and outstanding value retention potential.
Located at No.303 Yingbin Road, Jiyang District on Sanya’s central urban axis, at the crossroads of Fenghuang Road and Yingbin Road, this site sits on the essential transit route connecting downtown with Yalong Bay, Haitang Bay, Sanya High-speed Railway Station, Phoenix International Airport and Romance Park. It is a key passage for inter-island tour buses, self-driving vehicles and local daily commuter traffic. The high-speed rail station is a 10-minute drive away and Phoenix Airport can be reached within 20 minutes, covering transit passengers arriving in Hainan and capturing tourist flows along the entire eastern Hainan travel route.
The hotel stands roughly 500 meters away with unobstructed sightlines from Haitou Duty Free’s prime location on Yingbin Road in Jiyang District, facing the direction of pedestrian and vehicle flow directly. Boasting strong visual penetration and high brand recall, the advertising screen supports both dynamic video and high-definition image playback to deliver striking visual effects and efficient brand information dissemination. Set at an optimal height facing incoming traffic with long viewing distance, the screen ensures involuntary exposure and impressive memorability, achieving an advertising reach rate of over 90%.
Adjacent to the Romance of the Song Dynasty cultural tourism scenic spot and the 95,000-square-meter Hailv Duty-Free Complex, the project achieves two-way customer flow diversion between tourists entering the scenic area and shoppers visiting the duty-free mall. Riding on the dual development booms of the Free Trade Port and duty-free industry, it stands as an irreplaceable landmark equipped with naked-eye 3D technology in the downtown area. Supported by high-spending foot traffic, it generates revenue from multi-channel advertising and enjoys value preservation backed by state-owned property management. Boasting short-term cash flow from advertising revenues plus medium-to-long-term asset appreciation gains, it serves as a premium and stable investment option for outdoor media in Sanya.
The large screen is an outdoor P6 high-definition right-angle naked-eye 3D corner giant screen adopting 8K ultra-high definition display technology and a distinctive folded right-angle three-dimensional structure. It delivers an extremely immersive 3D visual impact with striking floating stereoscopic imagery, ranking among Sanya’s top-tier naked-eye 3D screens in the downtown core in terms of specification, overall size and stunning visual performance, enabling a short-conversion path from audience exposure to in-store consumption.
As a top-tier high-quality investment asset in Sanya’s outdoor advertising sector, this LED large screen features unmatched market scarcity, premium customer group valuation, steady cash flow and highly predictable long-term asset appreciation. It brings three layers of returns: stable short-term cash flow, high gross profit premium in the medium run and sustained long-term asset appreciation. With minimal investment risks and attractive returns, it is ideal for long-term holdings and steady profit harvesting, marking a benchmark premium asset in the high-end outdoor media industry.
