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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：280 |
| Address：No.2 Yuxiu Road, Jiyang District | Format：led | Duration：15s |
| Location：Summer Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：18.27(W)x6.72(H)=122.6㎡ | Min Period：week |
Located at the prime front-facing sightline along Yuxiu Road, the main thoroughfare leading to the primary entrance and exit of Sanya High-Speed Railway Station, this billboard enjoys 100% visibility of all vehicle traffic in front of the station as well as inbound and outbound passenger flows with no obstructions from buildings or roadside trees. It delivers full-frame visibility from a long distance of 300 meters. Serving as a convergence hub for five categories of foot traffic including high-speed rail passengers, tram riders, long-distance coach travelers, multi-route bus commuters and online car-hailing gatherers, it functions as the flagship welcoming advertising medium for tourists arriving in Sanya and the top exposure spot that shapes visitors’ first impression of the city upon entry and departure.
Covering a commercial area of 120,000 square meters, Xiari Station houses over 30 first-of-their-kind stores in Hainan, a cinema, family-friendly facilities and an internet-famous night market. The venue draws more than 7,000 daily visitors on workdays, with visitor volume surging above 15,000 on weekends and public holidays. Shoppers and diners view the large screen at eye level from close proximity, enabling in-depth, high-intensity audience engagement. Occupying the core visual spot of Sanya High-Speed Railway Station, it secures guaranteed exposure to all passengers travelling into and out of Hainan Island, covering high-end leisure and business tourists nationwide visiting the island. Its comprehensive brand exposure outperforms advertising placements at conventional commercial districts by a significant margin.
Built around Xiari Station’s cruise ship-shaped iconic architecture and positioned as a trendy garden-style commercial complex, this location is a mandatory passage for inbound tourists, business travellers and returning local residents, making it Sanya’s premier urban visual showcase gateway to the outside world. The screen features unobstructed sightlines and a neat, grand facade design with long-distance visibility and extensive coverage radius. Compared with ordinary large screens in shopping malls, it boasts an unparalleled edge in nationwide inbound consumer conversion and full-city traffic coverage, delivering exceptional penetrating power for full-scale brand exposure across the region.
Located on the core facade of the south main entrance of Xiari Station Business & Tourism Complex, a newly popular TOD landmark in Sanya’s main urban area, this premium outdoor advertising medium leverages the complex’s 200,000 sqm trendy commercial space, cruise ship-shaped iconic architecture and massive passenger flow brought by high-speed railways. Targeting full-range high-speed rail passengers, young trendy consumers and round-the-clock internet celebrity exposure resources, it stands as a rare, highly active and youth-oriented premium outdoor advertising resource in the high-speed rail zone of downtown Sanya.
As a newly trending commercial hub and youthful business landmark in Sanya, the complex centers on garden-style entertainment, nighttime economy and youth social scenarios, attracting massive young consumers, students and social media check-in visitors. More than 200 brands have settled here, including multiple city-first flagship stores. Regular events such as trendy bazaars, themed art installations and youth activities are held throughout the year, keeping the commercial district consistently bustling and trending online. It has built up a stable three-dimensional passenger flow structure consisting of transient high-speed rail travelers, young trendy shoppers and local long-term residents, resulting in steady foot traffic all year round with minimal seasonal fluctuation.
Equipped with dynamic large LED screens for frequent content broadcasting, the medium delivers strong visual impressions. Rooted in Xiari Station’s established commercial consumption ecosystem, it is ideal for brand promotion across finance, real estate, cultural tourism and other industries. Integrated marketing cooperation with commercial promotions and holiday campaigns at Shangbang Baihuicheng enables combined "advertising plus scenario" marketing to boost communication efficiency. Interactive content broadcast paired with constant pedestrian flow generates remarkable promotional outcomes, with eye-catching dynamic visuals helping brands leave deep impressions on target audiences effortlessly.
