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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No. 868 Lizhigou Road, Yaji District | Format：led | Duration：15s |
| Location：Lotte City | Min Qty：1 | Operating Time：8-22o'clock |
| Size：13.4(W)x4.8(H)=64.32㎡ | Min Period：week |
Located at the intersection of Lizhigou Road and Tongxin Road, the site directly faces four-way two-lane traffic flow and serves as an essential gateway connecting Lizhigou, Yingbin Road, Luobidong Road and Xueyuan Road. Vehicles are forced to pause at red lights, enabling exposure to advertisements. With no buildings or greenery blocking views, visibility is guaranteed from both near and far distances. The location draws high-quality pedestrian traffic consisting of shoppers, diners and people stopping for leisure. Target audiences spend extended dwell time and demonstrate strong consumption intentions, making it a premium outdoor advertising spot in Sanya focused on conversion performance.
Adjacent to multiple universities including Sanya University with over 40,000 enrolled students, the area boasts a dense concentration of young consumers aged 18 to 28. It is ideal for regular ad placements by beverage, catering, cosmetics and leisure & entertainment brands, with peak advertising cycles coinciding with university opening seasons and winter/summer vacations. Covering more than 150,000 permanent residents nearby, it encompasses abundant established residential communities, schools, roadside stores, home building material outlets, dining and entertainment venues, securing a stable base of local demand-driven foot traffic.
Featuring LED dynamic videos clearly visible within a 150-meter range with frequent looping playback, the screen lifts brand attention rate above 50% and delivers far better audience recall than static advertisements. Thanks to heavy traffic volume, its cost per effective exposure is much lower than conventional out-of-home media. The close alignment between ad exposure and real consumption scenarios drives outstanding conversion efficiency.
Externally embedded with an extra-large screen size, this giant display delivers striking visual impact and evolves into a landmark luminous feature of the business district after dark. Regarded as a prime premium advertising spot within the International Trade Business Circle, it attracts concentrated brand investment and builds a complete marketing loop combining business district synergy and large-screen brand exposure.
Located in the core commercial district of Lizhigou, Jiyang District, Sanya, this is the only large outdoor flagship LED screen of urban complex in the Lizhigou area. Backed by the mature business formats of Letian City featuring "people's livelihood-oriented commerce + internet-famous night market + community daily services", the screen boasts massive local resident foot traffic, booming nighttime popularity and stable customer flow all year round without off-season. As the most valuable outdoor advertising medium for community commercial zones in eastern downtown Sanya with proven conversion performance, it is ideal for local merchants to attract customers, deepen brand development, fuel the growth of night-time economy, and facilitate publicity campaigns for government and civil affairs initiatives.
Its operating hours fully cover the prime nighttime period of local night markets. Delivering high-definition eye-catching visuals with strong visual impact after dark, the screen fits perfectly for campaign promotion during food festivals, night market promotions, holiday celebrations and night sales events. It achieves far better communication effects than conventional daytime LED screens, serving as an essential advertising medium for brand exposure and customer acquisition in eastern urban Sanya, and well-suited for local merchants’ sales promotions, in-store event launches and regional brand cultivation, standing as a high-value advertising spot in Sanya that integrates brand promotion with tangible business conversion.
As the sole legally compliant large roadside landmark LED screen in Lizhigou and a key traffic-facing advertising facility at the northern gateway of downtown Sanya, it captures four major customer groups: local permanent residents, young college students, transit tourists heading for Romance Park and self-driving visitors from suburban areas. It functions as a core outdoor advertising spot catering to daily consumer demands in northern Sanya, cultural tourism promotion and local merchant marketing. Attached to the roughly 36,000-square-metre comprehensive commercial complex of Letian City, the compound houses a smart agricultural fresh produce market, large supermarkets, Li brocade-themed food night market, cinemas, KTV venues, parent-child amusement parks, internet-famous bars, featured restaurants and a riverside-style commercial street, forming the prime daily leisure and consumption hub for the 250,000 permanent residents in Lizhigou.
