- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No. 362 Yingbin Road, Jiyang District, Sanya | Format：led | Duration：15s |
| Location：CITIC China Southern Airlines Building | Min Qty：1 | Operating Time：8-23o'clock |
| Size：17(W)x8.5(H)=144.5㎡ | Min Period：week |
This advertising spot sits at the prime crossroads of downtown Sanya, surrounded by numerous well-established large residential complexes that constitute the core local daily consumption demographic. Yingbin Road and Fenghuang Road, two pivotal arterial roads in central Sanya, link the airport, high-speed railway station, Sanya Bay, Yalong Bay, as well as multiple government administrative and business districts. Serving as a key transport hub with the city’s heaviest vehicle flow and densest commuter traffic, vehicles wait for extended periods at the traffic lights here. Both oncoming traffic and pedestrians from opposite directions face the billboard directly, delivering high-intensity compulsory ad exposure.
Featuring six two-way traffic lanes at the crossroads with vehicles idling during red-light cycles, the intersection sees over 72,000 motor vehicles and more than 35,000 pedestrian crossings daily. Combined regular commuter vehicles and self-driving tourist vehicles deliver round-the-clock mandatory ad visibility. More than 20 bus routes stop at the bus platform right downstairs, bringing abundant public transport passenger volume. Located at the junction of Sanya’s two primary urban thoroughfares, this spot is a must-pass route for all citywide commuter traffic, boasting a consistently large and stable exposure base from massive daily vehicle flow.
Benefiting from the Grade-A office property of CITIC China Southern Airlines Building, the vicinity is home to a host of commercial office towers, high-end residential compounds, government and public institutions, and financial establishments, gathering three premium audience groups: professional business elites, high-net-worth local permanent residents, and regular city commuters. Unlike advertising spots situated solely within tourist attractions, this location boasts robust local foot traffic that eliminates the seasonal fluctuations between Sanya’s peak and off tourist seasons, sustaining steady and balanced visitor volume all year round.
Located at the cross-axis intersection of Yingbin Road and Fenghuang Road in Yuechuan Core, Jiyang CBD of Sanya, this outdoor billboard stands as a benchmark outdoor media along core commercial arterial roads in downtown Sanya. Unlike most scenic spot and commercial district LED screens across Sanya that heavily rely on tourist footfall and suffer drastic seasonal fluctuations between peak and off seasons, this location’s core audience base consists of daily urban commuter traffic, high-net-worth business clients and stable local resident crowds. Within a 3-kilometer radius lie numerous high-end residential compounds and established commercial complexes, guaranteeing abundant consumption and daily travel flow from local residents.
Its screen-on hours fully cover four prime traffic windows: morning rush hour, midday commute, evening rush hour and nighttime leisure period. Advertisements run on a frequent 15-second standard rotation with substantial daily play counts. Repeated exposure effectively deepens consumers’ brand recollection, catering to both long-term market penetration for brands and short-term traffic surges during holidays and major promotional campaigns with remarkable publicity results. Its asset value keeps rising steadily alongside ongoing urban construction of the Sanya Free Trade Port.
Serving as a landmark Grade-A office building in the neighborhood, CITIC China Southern Airlines Mansion features a neat, unobstructed and wide-view exterior facade, making it an exclusive roadside outdoor media resource available for sustainable long-term operation in central urban area. Boasting strong value retention and irreplaceable advantages, the resource grows scarcer with continuous operation. Its LED large screen qualifies as a premium outdoor advertising investment option featuring stable returns, low operational risks, steady cash flow and long-term value appreciation potential.
