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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：300 |
| Address：No.1 Jiefang 1st Road, Tianya District | Format：led | Duration：15s |
| Location：Sanya International Shopping Center | Min Qty：1 | Operating Time：7-23o'clock |
| Size：13.44(W)x7.68(H)=103.22㎡ | Min Period：week |
Located at the core crossroads of old Sanya, on the roundabout along Jiefang Road arterial road, the site faces traffic lights, vehicle flows and entrances to pedestrian streets directly. It sits at the transportation hub where three commercial clusters converge: the First Market, Hongzhou Yacht Harbour and Jiefang Road Pedestrian Street. As a mature premium advertising spot at a prime downtown junction in old Sanya, it is adjacent to the seafood cultural and tourism block of the First Market, Jiefang Road Pedestrian Street and Hongzhou Times Coast Yacht Community. Serving as a must-visit route for tourists for dining and souvenir shopping, it stands as a landmark hub gathering massive foot traffic in old Sanya.
It is a key thoroughfare leading into and out of Sanya Bay with heavy inflows of self-driving travellers, bus passengers and pedestrians. The billboard faces the traffic light junction on No.1 Jiefang Road. Vehicles wait an average of over 60 seconds at the signals, naturally drawing pedestrians’ attention with each valid exposure lasting 15 to 20 seconds. Thanks to lengthy waiting periods at traffic lights, both inbound and outbound vehicles as well as foot passengers face the large screen head-on with no building obstructions, enabling compulsory ad exposure and impressive brand memorability.
The audience base covers all consumer tiers, including out-of-town vacationers, local residents, yacht business travellers, and shoppers of affordable cosmetics and local specialties. Right below the site lies the main entrance of an international shopping centre and Jiefang Road Pedestrian Street, alongside the First Market food & cultural tourism block and Hongzhou Times Coast Yacht Community. The venue receives over 42,000 daily visits combining tourists and local residents all year round, with the figure surging above 70,000 per day during peak tourist seasons, making it an indispensable stop for nationwide tourists checking in at the First Market.
Located at the major traffic roundabout along Jiefang Road in Tianya District, this LED billboard sits right at the intersection of three core business districts: the First Market, Hongzhou Yacht Club and Jiefang Road Pedestrian Street. It is one of the few mature commercial outdoor LED screens in downtown Sanya featuring saturated vehicle and pedestrian traffic around the clock with consistent high exposure. Centered on stable passenger flow from the old town’s rigid consumption demand, it boasts high audience reach and conversion rates, suitable for all types of advertising placements including local brand promotion, cultural tourism marketing, commercial sales campaigns and celebrity support initiatives.
This is a standard high-definition full-color outdoor LED screen with a total visible area of around 103 square meters. Equipped with special outdoor modules featuring high refresh rate and high grayscale, it delivers delicate images and uniform colors alongside an ultra-wide viewing angle, ensuring no color deviation or screen flicker from various viewing distances. The screen maintains stable and crisp picture quality for day-and-night playback under Sanya’s intense outdoor sunlight and high-temperature climate conditions. Its all-day operation covers morning rush hours, midday foot traffic, evening peak periods and prime nighttime sightseeing hours to secure mandatory ad exposure.
As an iconic outdoor advertising medium in the old town, it benefits from over 100,000 daily spontaneous visitors and its prime transport hub location to achieve unavoidable visual impact on passersby. Backed by more than a decade of steady natural footfall, an unobstructed position at a key traffic junction and cost-effective regional coverage, it has become a premium advertising pick for consumer-focused commercials across Sanya’s established traditional business districts.
