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| Area：Hainan | Type：Outdoors | Frequency：140 |
| Address：No. 233 Yingbin Road, Jiyang District, Sanya | Format：led | Duration：15s |
| Location：COFCO Joy City | Min Qty：1 | Operating Time：8-23o'clock |
| Size：30.64(W)x11.84(H)=456.1㎡ | Min Period：week |
Located at the intersection of Yingbin Road and Laoguoyuan Road, this spot sits on the primary arterial route leading into and out of central Sanya. It connects traffic flows linking Phoenix International Airport, Yalong Bay and the entire Haitang Bay resort area. Drivers spend an average of over 60 seconds waiting at red lights at this junction, with motorists and passengers unavoidably catching sight of the large LED screen for 15 to 20 seconds per stop. Serving as a mandatory thoroughfare for daily city commuters, tourist coaches and self-driving visitors, the crossroad sees heavy two-way traffic around the clock, naturally functioning as an unavoidable visual intercept point with tens of thousands of vehicles passing by every single day.
Supported by the flagship Joy City commercial complex, the location draws four tiers of high-quality target audiences: local young trendsetters, affluent family households, domestic vacation travelers and inbound international visitors. The complex ranks among Sanya’s top commercial properties in terms of the proportion of foreign spending and per-square-meter high-end consumption revenue. Boasting strong purchasing power among its audience, it perfectly fits the advertising placement demands of mid-to-high-end brands covering light luxury fashion labels, premium cultural tourism businesses, residential real estate for seasonal stays, upscale catering and cross-border consumption. Its superior audience quality outperforms regular commercial districts and scenic spot advertising spaces across Sanya, delivering outstanding advantages in advertising conversion and brand value appreciation.
The folded-corner LED screen spans the road intersection of Yingbin Road and Laoguoyuan Road to create unobstructed exclusive visual exposure, compelling drivers to view the display during red-light waits amid heavy traffic. Combined with consistent high daily vehicle volume plus foot traffic generated by Sanya Joy City itself, the screen precisely reaches tourists, business travelers and local high-net-worth individuals. As an iconic digital advertising medium within Sanya’s CBD, it efficiently targets tourist and high-income demographics and enables effective brand exposure leveraging the unavoidable viewing feature of the crossroads.
This giant screen serves not only as a "digital shop window" for the shopping mall but also as a highly recognizable landmark drawing heavy foot traffic and a prime traffic gateway in Sanya. Boasting strengths including dominant naked-eye 3D visual effects, unavoidable exposure at road intersections and saturated high-frequency information delivery, the LED screen is ideal for luxury goods, duty-free shopping, high-end cultural tourism and other brands to effectively capture target consumers at critical moments of their purchase decision-making, making it a strategic medium for securing a share of Sanya’s tourism and consumption market.
A popular internet-famous check-in spot in Sanya, the screen regularly displays 3D content after dark to draw tourists who stop to take photos, post moments on social media and share store exploration short videos. Brand advertisements on the screen naturally trigger secondary UGC dissemination and drive free cross-platform promotion across Douyin, Xiaohongshu and WeChat Channels. It frequently hosts official municipal cultural and tourism announcements, celebrity support campaigns, new product launch events and government-sponsored urban promotional activities. Backed by the city’s public credibility, ad placements here deliver dual value: premium brand image presentation and breakthrough social media exposure.
Benefiting from steady all-day foot traffic, an international visitor demographic and a sophisticated on-site operation system, the urban-grade naked-eye 3D LED screen has evolved into a scarce out-of-home advertising traffic resource in the local market. Compared with conventional static advertisements and ordinary building-mounted large screens, it features core advantages such as superior exposure volume, high-quality target audiences, flexible operational arrangements and controllable long-term costs. Coupled with policy dividends from Hainan Free Trade Port and the project’s rising commercial momentum, the screen boasts stable and considerable commercial investment returns, alongside manageable risks including seasonal business fluctuations and market competition.
It supports full-category ad placements covering automobile brands, Hainan cultural tourism scenic spots, high-end real estate, duty-free cosmetics, chain catering, premium alcohol, government-led urban publicity and new product launch ceremonies. As the flagship image-focused out-of-home medium in downtown Sanya, it is also the benchmark large outdoor screen of choice for brands looking to break into the Hainan Free Trade Port market.
