- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hefei | Type：Outdoors | Frequency：60 |
| Address：Intersection of Changjiang Middle Road and Suzhou Road, Luyang District | Format：Naked eye 3D | Duration：15s |
| Location：Yintai Center | Min Qty：1 | Operating Time：8-22o'clock |
| Size：38.6m × 9.6m = 370.56㎡ | Min Period：week |
The advertising spots are situated at the intersection of Changjiang Road and Suzhou Road, Sipalou CBD and the front row of Huaihe Road Pedestrian Street, covering vehicle traffic along the core urban arterial roads and foot traffic from both directions of the pedestrian street. Nestled close to Changjiang Middle Road, a major urban thoroughfare, the large screen is a 50-meter walk away from Huaihe Road Pedestrian Street. With an unobstructed front view free from high-rise buildings, it delivers a full 360° visibility, naturally capturing three streams of audiences: commuter vehicles on the roadway, shoppers visiting the pedestrian street, and passengers exiting the nearby metro station.
The location features direct underground access to Sipalou Station of Metro Line 2 and lies 800 meters from Dadongmen Station for interchange between Metro Lines 1 and 2, with more than a dozen bus routes serving the surrounding area. Functioning as a dual hub for transportation and commerce in central Hefei, it draws massive foot traffic from the old town thanks to nearby cultural and tourist landmarks including Xiaoyaojin Park, Li Hongzhang Former Residence and Mingjiao Temple. Multiple bus hubs cluster within a 500-meter radius, making this spot an unavoidable visual landmark for all traffic entering and exiting Hefei’s historic downtown. It boasts a scarce legally-compliant naked-eye 3D large screen resource within the business district, with no competing equivalent advertising facilities nearby to divert public attention.
Home to dense local regular consumers and a must-visit core destination for out-of-town tourists traveling to Hefei, the site enables stable tens-of-millions-level exposure for featured brands. Anchored by Intime Centre Hefei, which hosts over 90 percent of Anhui’s flagship luxury stores including LV, Rolex and GUCCI, the spot captures high-net-worth consumers across the entire province. It connects with over ten thousand street-front shops on Huaihe Road as well as established shopping complexes such as Hefei Department Store and Shangzhidu Shopping Mall. The business district sees a daily average footfall of over 300,000 visitors, surging past 1.2 million during holiday peaks.
A landmark naked-eye 3D popular giant screen in the core of old Hefei City is situated at the heart of Sipailou CBD and a national-level nighttime cultural and tourism consumption cluster. Drawing massive flows of urban tourists, commuter vehicles and shopping crowds, it sits within one of Hefei’s downtown zones boasting the densest foot traffic and most stable exposure. Serving as the core outdoor advertising platform for Anhui’s premium luxury commercial district, it focuses on high-end brand promotion, urban cultural and tourism presentation and internet-famous event marketing, standing as a benchmark outdoor advertising spot in Hefei.
As an iconic giant screen representing Hefei’s urban image with unmatched competitors in its surrounding area, this media resource features outstanding scarcity and exclusivity. Endowed with robust UGC communication attributes, the screen attracts numerous local residents, tourists and lifestyle influencers to check in and take photos on ordinary days and holidays. It delivers offline on-site exposure plus free secondary online traffic across all platforms, forming an integrated marketing loop covering brand promotion via the giant screen, offline scene implementation and cross-network topic dissemination.
As a city-level visual landmark, the naked-eye 3D giant screen can quickly turn ordinary entrances into popular check-in destinations. Located in Hefei’s historic city center home to local residents, inbound tourists and vast young consumer groups, the abundant inherent passenger flow lays a foundation for tens of millions of brand exposures. This prime spot is ideal for developing a city-defining visual landmark and delivering stunning immersive visual effects.
