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- Specs
- Advantages
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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：60 |
| Address：Yunxi Chaohui, No.65 Pozi Street, Tianxin District | Format：large screen | Duration：15s |
| Location：Yunxi Chaohui | Min Qty：1 | Operating Time：11-1o'clock |
| Size：A：49.92m × 10.88m = 543.13㎡ B：17.92m × 16.96m = 303.92㎡ C：24.32m × 15.36m = 373.56㎡ | Min Period：week |
The large screen is located at the core cross intersection of Wuyi Business District in Changsha, seamlessly connecting three nationally recognized core nighttime cultural and tourism blocks: Jiefang West Road, Taiping Old Street and Pozi Street. It serves as a pivotal hub for Changsha’s internet-famous cultural tourism and nighttime economy, as well as an indispensable landmark for tourists and local trendsetters for shopping and check-in activities. Facing the crossroads of main roads and pedestrian streets, the media enjoys unobstructed sightlines to the northeast, east and north with no buildings or plants blocking the view, enabling a 180° full-view coverage and excellent long-distance exposure to both pedestrian and vehicle traffic.
Its core target audience mainly consists of trendy young people aged 25 to 40, out-of-town tourists, urban white-collar workers and nighttime economy consumers. This demographic features strong purchasing power, avant-garde aesthetic tastes, active social engagement and high brand acceptance, representing Changsha’s top-tier consumer traffic. The site sees over 800,000 daily pedestrian flows on ordinary days, with peak figures exceeding 1.5 million during holidays. Coupled with heavy vehicle traffic, it boasts a massive and consistently stable flow volume year-round, making it a rare all-day high-traffic landmark outdoor advertising medium in Changsha.
Featuring a scarce extra-large three-panel naked-eye 3D screen spanning 1220.63 square meters in Central China, the facility consists of three linked high-definition display panels with an overall resolution surpassing 8K, delivering exquisite image quality and rich layered visual effects. Its hardware configuration ranks among the top tier of outdoor advertising facilities across business districts in Changsha and Central China. Dominating the core street-side visual focus, the giant screen outperforms conventional outdoor media significantly in exposure frequency, effective audience reach and viewer dwell rate, allowing advertisers to fully capitalize on the benefits of Changsha’s hundred-billion-yuan-scale nighttime economy.
The large screen supports three playback modes: three-screen linkage, single-screen independent operation and split-screen narrative, boasting extremely high creative freedom. It enables immersive content presentation forms including panoramic scroll paintings, progressive scene unfolding and full-area linkage. Its integrity of visual storytelling far outperforms conventional single-screen media. Built on mature native naked-eye 3D technology, it delivers vivid 3D special effects such as screen-breaking visuals, space traversal and floating giant objects without any auxiliary equipment, delivering stunning immersive viewing experience that easily draws passers-by to stop and check in voluntarily.
As a premium outdoor media asset integrating prime location, scarce hardware resources, sustained high foot traffic, high-quality target audiences, steady earnings and long-term asset appreciation, the large screen generates stable cash flow returns in the short term via high rental occupancy and holiday premium pricing. In the medium term, its distinctive 3D creativity and internet-famous communication strengths keep driving up advertising rates. In the long run, it gains asset appreciation benefits from urban cultural tourism and commercial district upgrading. Balancing security, profitability and growth potential, it stands as a benchmark investment choice for outdoor advertising across Central China.
Thanks to its prime location, technological edges, outstanding creative performance and social media communication potential, it has grown into an innovative benchmark for commercial advertising in Shenzhen and nationwide. Its strengths lie not only in immediate high exposure, but also in generating differentiated marketing value for brands through the integration of technology and content, alongside bringing novel visual experiences to consumers.
Boasting six superimposed advantages of traffic, visuals, target audiences, time slots, creativity and communication, it ranks as the top outdoor media for reaching young consumers and facilitating influencer-based marketing in Changsha, especially ideal for brands covering fashion labels, alcohol & beverages, entertainment, cultural tourism and digital electronics.
