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| Area：Shenzhen | Type：Outdoors | Frequency：60 |
| Address：No. 6021 Shennan Boulevard, Futian District | Format：led | Duration：15s |
| Location：Langhua Mansion | Min Qty：1 | Operating Time：8-20o'clock |
| Size：12m × 30m = 360㎡ | Min Period：week |
Located on the eastern facade of Langhua Building at No.6021 Shennan Boulevard, Futian District, Shenzhen, this giant landmark outdoor LED screen sits at the prime core of Chegongmiao within Futian CBD, directly facing China Merchants Bank Headquarters Building. As an iconic large-format outdoor LED media along the main artery of Shennan Boulevard, it focuses on high-end commercial promotion and full-scale exposure across the urban thoroughfare, representing a scarce high-quality outdoor advertising spot in the core business district of Futian, Shenzhen.
Occupying the pivotal interchange of Shennan Boulevard and Xiangmihu Road, the giant screen commands prime foot and vehicle traffic along Shenzhen’s key urban traffic corridor and serves as the dominant visual focal point heading westbound on the Futian stretch of Shennan Boulevard. Adjacent to Chegongmiao’s comprehensive transportation hub, the site connects Metro Lines 1, 7, 9 and 11 alongside an extensive bus network, enabling three-dimensional coverage of vehicular traffic, metro passengers and pedestrian flow. Surrounded by China Merchants Bank Headquarters, multiple financial headquarters buildings and premium office towers, the location falls within Shenzhen’s top-tier financial and business core, boasting outstanding city gateway positioning.
The media spot records a daily average of 680,000 pedestrian and vehicle visits. Slow-moving traffic and prolonged vehicle waiting time at road junctions naturally draw viewers’ voluntary attention without causing intrusive advertising fatigue, leading to excellent ad acceptance rates. Its core audience mainly consists of financial elites, CBD office workers, high-end vehicle owners and business travelers, who feature high income, strong decision-making power and robust purchasing capacity. Such demographic characteristics make this spot perfectly suited for marketing campaigns of light luxury, automobile, finance and business brands, delivering far superior conversion performance compared with ordinary commercial district advertising locations across the city.
The oversized fixed facade LED screen located on the Futian CBD section of Shennan Avenue runs for an extended daily operating period covering morning and evening rush hours as well as nighttime urban traffic flow, capturing diversified footfall from daily commuters, business professionals and nighttime leisure visitors around the clock. Boasting maximized stability and continuity of exposure, it combines three core strengths of large screen dimension, high audience traffic and high-end target demographics to deliver an outstanding cost-per-mille rate. Balancing premium brand image promotion and tangible conversion performance, it stands as a benchmark cost-effective out-of-home advertising medium within Futian CBD.
Built upon the robust passenger flow of Tailanghua Mansion, striking visual impact from its massive high-definition display and precise coverage of young target consumers, this screen serves as a strategic hub for brands to deepen market presence in central Shenzhen and boost regional sales volume. More than merely a display platform for commercial messaging, it acts as an emotional bond linking brands with end consumers, with its competitive edges summed up as premium traffic access, pinpoint young audience targeting, immersive consumption scenarios and exceptional cost efficiency.
As one of the scarce extra-large vertical LED billboards along Shennan Avenue spanning over 3,000 meters with unobstructed sightlines optimized for both fast-moving vehicle passengers and pedestrians, it forms a complementary horizontal-and-vertical visual layout alongside the horizontal screen at SEG Plaza within the Futian stretch. Straddling the interchange overpass of Shennan Avenue and Xiangmihu Road, the billboard creates a focal visual point at the two-road junction to elevate brands’ social influence and consolidate solid foundations for revenue generation.
