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- Media Map
| Area：Wulumuqi | Type：airport | Frequency：0 |
| Address：Urumqi Tianshan Airport Terminal 4 | Format：Light box | Duration：0 |
| Location：2L Domestic and International Arrival Baggage Claim Area | Min Qty：2 | Operating Time：0-24o'clock |
| Size：8.93*3.88m | Min Period：year |
The 2nd floor domestic/international arrival mixed-flow floor and luggage claim hall, located at the core passage where passengers land → luggage claim → departure, is the place with the longest stay time and the highest attention level in the arrival area. It is the most valuable media position, covering all domestic arrivals and some international-to-domestic transfers. The hall has an open space and modern decoration, with no columns or equipment obstructions for the light boxes. Each single wall has a dominant visual image, with a pure picture and a strong sense of luxury.
Baggage retrieval is the core stop in the arrival process. The light boxes form a deep connection chain of "landing → waiting for luggage → exiting the station", strengthening the brand terminal impression. Passengers wait for their luggage for an average of 8-15 minutes. They have close and active eye contact, without the anxiety of hurrying, and the memory depth is much higher than that of the fast-flash media in the passage. Passengers stay for a long time during the period of waiting for baggage retrieval, with a relaxed mindset and no sense of urgency for travel. They look at the advertisement picture closely and have a high level of active attention.
The average daily number of arriving passengers is 45,000 - 55,000. Each single light box reaches 40,000 + people per day, with an annual exposure of 14.6 million + people. The area where passengers arrive accounts for 50% + of the total passenger flow in the city. The wall-mounted light boxes are unique and cannot be replicated, and they have strong exclusivity. They belong to the S-level premium media. The luggage claim hall is the only passageway that passengers must take, covering 100% of domestic and international arriving passengers. There is no diversion or omission. The hall is enclosed and has a low-interference environment. The exclusive visual content has a recall rate of 65% + for the main visual.
The luggage claim hall is located on the second floor and is the necessary destination for domestic and international arriving passengers. The hall has an open space and is seamlessly connected with the transportation transfer center. The light boxes are usually placed around the luggage transfer counters, on the columns, or on both sides of the passageways, and can precisely cover all arriving passengers. Passengers usually stay in this area for a long time while waiting for their luggage or looking for the pick-up personnel, providing an excellent immersive exposure opportunity for the brand.
With its exclusive geographical location and large-format visual presentation, it becomes the key medium for connecting brands with high-end inbound and outbound customers. It is the place where international travelers arrive and is the first visual focus for them after exiting the country. It has high reach, strong immersion, and emotional resonance, and possesses media attributes such as zero interference, no obstruction, and mandatory focus. It forms a visual anchor point with high brand exposure value.
Relying on the brand-new modern airport space of T4, it covers both domestic arrival passengers and international inbound cross-border passengers. It is the core image display window for the brand to land in Xinjiang and directly face the high-end business and travel crowd. This location can simultaneously cover domestic arrival passengers and international inbound cross-border passengers. The combination of the two passenger flows not only deeply penetrates the local market in Xinjiang but also receives cross-border business and travel traffic from the Belt and Road Initiative. The coverage scope is broader and the target audience is of higher quality.
This point can simultaneously cover both domestic inbound passenger flow and international inbound cross-border passenger flow. The combination of these two passenger flows enables us to deeply penetrate the local market in Xinjiang while also accommodating cross-border business and tourism traffic along the Belt and Road. The coverage scope is broader and the target audience is of higher quality. The brand can achieve exclusive visual and attentional dissemination, which is highly efficient.
