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- Specs
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- Media Map
| Area：Wulumuqi | Type：airport | Frequency：0 |
| Address：Urumqi Tianshan Airport Terminal 4 | Format：Light box | Duration：0 |
| Location：Arrival Area 2L South Triangle Immersive Experience | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10.4*3.87m | Min Period：year |
The "2L South Triangle Area" is located in the core circulation area of the arrival floor of Terminal 4. It is the place where passengers exit the aircraft, retrieve their luggage, and it is also an area where pick-up vehicle drivers gather in large numbers. The main purpose of installing "immersive light boxes" here is to take advantage of its excellent location. When passengers are waiting for their luggage or looking for the exit, the highly impactful visual images will quickly catch their attention, thereby bringing high exposure and memorable points to the brand or the city image. The annual passenger throughput of the airport has continued to rise and has exceeded 10 million. The growth in traffic is highly predictable. The advertising exposure volume expands in tandem with the passenger flow. After passengers go through security checks, they stay in a closed and undisturbed environment for an average of 15 to 30 minutes, and the mandatory high-frequency exposure receives a higher conversion rate per single exposure.
The 2L domestic arrival mixed-flow layer immersive core large screen display is a benchmark-level media point in the arrival area of Urumqi Tianshan Airport, featuring slow scenes, strong immersion, and high memory. Relying on the new high-end airport aesthetic space of T4 and combining with the relaxed movement path for passengers upon landing, it creates a fully immersive brand communication scene. It is the golden position for showcasing the high-end brand image and deeply promoting the brand in Xinjiang's airport area.
The corridor space where the point is located is spacious and transparent, without any columns, equipment or human traffic obstructions. The overall environment is simple and high-end, with regular media arrangement, without any disorderly advertisements that may interfere. It achieves exclusive visual dominance for a single point, and the large-scale integrated screens form a surrounding visual atmosphere, allowing the audience to receive brand content in an immersive way. This deeply establishes brand recognition and the retention rate of brand memory far exceeds that of conventional airport advertising points. At the same time, as the final immersive touchpoint for passengers before departure, the concluding communication forms a communication loop, significantly enhancing brand favorability and conversion potential.
