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| Area：Changchun | Type：airport | Frequency：0 |
| Address：Changchun Longjia Airport | Format：Light box | Duration：0 |
| Location：T2 Arrival Corridor Baggage Hall Entrance | Min Qty：2 | |
| Size：1.8米×4.8米 | Min Period：year |
Located at the only mandatory entrance to the arrivals corridor leading into the baggage claim hall, all domestic arriving passengers must pass through without detours or omissions. It is the only entrance node from the arrivals corridor to the baggage hall. All domestic arriving passengers, after disembarking → corridor → baggage claim, must go through and directly face it, with no detours or blind spots, ensuring 100% exposure coverage. It is a naturally mandatory entry point for brand information, enhancing regional influence.
As passengers enter the bright indoor space, their visual attention is highly concentrated, while they are in the psychological stage of 'waiting to collect baggage,' with a strong willingness to stay and watch, leading to high efficiency in receiving advertising information. Two light boxes are continuously spliced with no gaps, forming a large display surface with a complete, coherent, unobstructed picture and an open field of view. Displayed at close range directly to passengers' lines of sight, it creates a grand and eye-catching effect. The brand image is presented as high-end and highly textured.
The corridor is the first mandatory path for passengers moving from the baggage claim area to the welcoming area, forming a 'movement-start' type of communication point. During the average 60–90 seconds of movement while organizing luggage, confirming pick-up information, and looking for the exit, advertising information achieves unavoidable, no-detour compulsory exposure, with a high reach rate. In the enclosed corridor environment, it forms 'one-glance fixation' and increases advertising acceptance by over 35%.
This light box occupies the core visual position of the arrivals pathway. The large-scale image and striking display effect achieve 100% coverage of all domestic arriving passengers, with strong visual impact, higher memorability, and strong proactive reading willingness, enabling pure and efficient single-exposure communication.
Lightbox media occupies the prime visual position for passengers after entering the terminal from the apron. Unlike the fleeting glance along horizontal pathways, passengers move relatively slowly and maintain a relatively fixed line of sight while passing through corridors. Media leverages the uniqueness of this vertical space at eye level to ensure brand information achieves zero-interference, forced exposure the moment passengers land.
Lightbox media cleverly positions itself at the 'moment right before' passengers face luggage claim waiting. With its high-brightness backlighting technology and strong color contrast, it greatly enhances the reach and memorability of advertisements, surpassing ordinary media in information carrying capacity, becoming a key medium for passengers to form their first impression of the city before collecting their luggage.
Lightboxes are deployed in the domestic arrival corridor of T2 Terminal, adjacent to the entrance of the baggage area, located in the only transitional passage between passengers collecting their luggage and entering the welcome area. This area serves as the first stage of the passenger's movement path, completing baggage collection, organizing luggage, and confirming pick-up information. It forms a 'movement-start' advertising touchpoint, creating a 'entrance-exit bidirectional lock' communication loop with exit lightboxes.
Relying on Longjia Airport's annual throughput of over tens of millions of passengers, it reaches a large number of passengers stably on a daily basis. Giant lightboxes offer high single-exposure efficiency with outstanding cost-effectiveness, excelling in five core dimensions: visual immersion, intelligent coordination, audience precision, and communication loop continuity. Consequently, the quality of effective advertising reach far exceeds that of ordinary media.
