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- Media Map
| Area：Dalian | Type：airport | Frequency：0 |
| Address：Dalian Zhoushuizi Airport | Format：Light box | Duration：0 |
| Location：Domestic Level 1 Arrival Corridor | Min Qty：2 | Operating Time：0-24o'clock |
| Size：2.7m×9m=24.3㎡ | Min Period：year |
Lightboxes are mostly located directly in front of travelers and at the core positions on walls, providing an open and unobstructed view. Travelers can look at them straight on from a close distance, with enough time to stay and focus, allowing complete reception of advertising information. They cover 100% of domestic arrivals, making it an unavoidable exposure area for departing passengers. Travelers leave the station in a relaxed mood, which enhances brand recall and acceptance, resulting in better communication effectiveness, precise reach, and efficient conversion.
Multiple points are positioned directly in front of travelers at eye level and unobstructed, allowing brand information to be quickly captured in 3-5 seconds of individual stay. Travelers stay for an average of 3–8 minutes, with over 8,000 people reached daily and more than 36,000 effective daily exposures. The extra-large size design provides a strong visual impact with striking imagery, suitable for brand image upgrades and helping brands achieve regional positioning and value enhancement.
This area's lightboxes are located adjacent to baggage claim, arrival exits, and pick-up waiting areas. Throughout the process of travelers moving from the jet bridge into the corridor toward the exit, they remain within the lightboxes' visual coverage, with sufficient dwell time and high viewing frequency, without visual obstructions or information diversion. This ensures 100% mandatory exposure, effectively enhancing brand information retention and communication efficiency, providing a high-reach, high-conversion communication platform for brands.
The lightbox utilizes an integrated high-definition technology to cover a large area, providing uniform brightness and high color fidelity. The horizontal layout creates a "visual wall" effect, far exceeding the visual scale of ordinary media, quickly capturing passengers' attention and meeting various needs such as high-end brand image display, offering brands a stable and continuous platform for both exposure and conversion enhancement.
The airport lightboxes in the arrival corridors serve as core media with advantages in scene setting, audience reach, and communication impact. They carry the function of brand image display while enabling efficient passenger flow conversion, making them an ideal medium for brands looking to establish a presence in the Northeast region and connect with high-net-worth individuals, playing an irreplaceable role in the communication field.
The lightbox represents a prime communication platform in core aviation hubs, combining traffic value, enhancement of regional influence, core asset status, scene value, and long-term asset value. It can further amplify communication effects, enhance regional influence, and serve as a high-quality medium for converting traffic and growing brand assets simultaneously.
The investment value of arrival corridor lightboxes is concentrated in three key aspects: precise reach to high-quality audiences, cost-effective scene presentation, and scarce, stable resource assurance. They are not only an efficient medium for achieving short-term brand exposure, but also a core choice for deeply cultivating the Northeast market and accumulating long-term brand assets. Whether for short-term promotion or mid-to-long-term strategic planning, they can achieve the optimal balance between advertising costs and communication effectiveness, making them a highly potential media investment opportunity.
