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| Area：Dalian | Type：airport | Frequency：0 |
| Address：Dalian Zhoushuizi Airport | Format：Light box | Duration：0 |
| Location：The elevator in front is under the corridor on the first floor | Min Qty：2 | |
| Size：2.1m×8m=16.8㎡ | Min Period：year |
Located directly in front of the domestic arrivals corridor elevator, this spot is a mandatory visual point for all domestic arriving passengers, with no detour routes and no visual obstructions. It is an essential passage and a strong visual focus for arriving passenger flow. Ads here achieve highly effective passive exposure; after coming down the elevator, passengers are often walking slowly or waiting for companions, naturally spending more time in front of the ad, allowing for complete reading of the content and greatly enhancing the efficiency of information transmission.
As a core visual point directly in front of passengers after they descend the domestic arrivals elevator, this location is irreplaceable and suitable for brands to occupy long-term to continuously capture passenger attention. It covers over 80% of domestic arriving passengers with no visual barriers and compulsory viewing. It is a must-passage, must-see, unobstructed location with nearly 100% effective exposure. The wide-screen, high-definition, high-brightness display presents brand information fully, with strong memorability, higher cost-effectiveness, and stronger exposure.
This spot has no competitive interference, creating a forced-reading scenario with unobstructed, undisturbed views. The effective exposure rate far exceeds ordinary media, achieving high reach and high conversion. As a must-pass point, front-facing visual ads have an effective reach rate of over 90%. With two connected screens forming a visual matrix, there are few competing points, allowing strong brand display effects, achieving “low investment, high exposure, deep memorability,” high efficiency in ad information reception, more stable propagation effects, and stronger conversion potential.
Annual passenger throughput exceeds 16 million, with a daily average coverage of over 5,000 passengers, covering 80% of domestic arriving passenger flow. The visual frame directly faces the passenger at a close distance without obstructions. Individual viewing time ranges from 3 to 5 seconds, with the ad's effective exposure rate approaching 100%.
This location is directly in front of the elevator, making it the first area where passengers naturally focus their attention. Unlike side advertisements, which are easily overlooked, a front-facing design makes the ad the visual focal point in the travelers' line of sight, creating unavoidable forced attention. From the top to the bottom of the elevator, passengers have several seconds to over ten seconds of complete viewing time. As the distance decreases, the image becomes progressively clearer from a panoramic view to details, maximizing the visual impact of the advertisement.
With its unique, non-replicable physical attributes and distinctive communication environment, it has become a strategic high ground for brands to capture the minds of high-net-worth individuals. The front-facing lightbox occupies the center of the view without obstruction, creating a visual pressure and impact that travelers 'cannot avoid looking at,' ensuring effective brand information delivery and thereby achieving effective brand asset appreciation.
The media uses large-format high-definition lightboxes with even lighting and clear images, operating with lights on all day. Unobstructed and directly in the line of sight, it achieves mandatory reach and efficient communication with all domestic arriving passengers. Leveraging its prime location advantage, high-quality display effect, and precise passenger coverage, it is the preferred media resource for brands to establish presence in Dalian's airport media, capture travelers' attention, and enhance brand influence.
The front-facing lightbox at the domestic arrivals elevator entrance is the first strong-visual, high-reach advertising spot on the arrival floor, suitable for brands aiming for nationwide strong exposure and image enhancement. It offers near-saturation ad reach and high conversion potential.
