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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：After domestic departure security in T2, right ahead | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.2m×12m=38.4㎡ | Min Period：year |
Located directly in front of the main corridor after T2 domestic departure security check, it is the only passage that passengers must take to enter the restricted area. All domestic departing passengers who pass security walk straight through, with no diversion or detours, achieving 100% full passenger coverage, with no wasted exposure. The reach efficiency far exceeds other diversion points in the airport. As the first visual contact point after security, passengers do not need to search deliberately, and the effective reach rate for passive advertising reception is close to 100%.
Located directly in front of the main corridor after T2 domestic departure security check, all passengers go straight through without diversion or detours, achieving full coverage of the departing passenger flow with high exposure rate. The lightbox faces the direction of travel, with a viewing distance of 3–8 meters, the picture is complete and unobstructed, passively received, and forcibly in view. As the only main corridor after security that all passengers must pass through and see directly, it greatly enhances brand quality perception.
The first screen core visual point after T2 domestic departure security check, this large lightbox media is the first thing passengers face immediately after completing security and entering the restricted area. It is a hub-level visual touchpoint within the restricted area with no diversion, no obstruction, and compulsory reach. The annual passenger throughput exceeds 20 million, covering tens of thousands of business, leisure, and business-tourism passengers daily as the main domestic departure flow.
The extra-large lightbox combined with internal lighting presents clear and stunning images with strong visual impact, fully showcasing brand image, theme visuals, and key information. The high-end display effect significantly enhances brand quality, achieving one-time exposure and long-term memory communication effect.
The post-security waiting area is one of the areas where passengers spend the most time. With its wide visuals and high-brightness backlighting technology, it can instantly capture passengers' attention, achieving nearly 100% mandatory reach, ensuring that brand information is effectively received immediately, and providing brands with a valuable window for in-depth communication with passengers, precisely targeting premium audiences and effectively enhancing advertising impact.
Advertising density in the post-security area is low. Passengers are in a relaxed state with no information interference, and their attention is highly focused. The memorability and receptivity of advertisements are significantly higher than in ordinary areas. Light boxes face the direction in which passengers walk, serving as the first visual contact after security. The viewing distance is moderate, the angle is direct, the visuals are complete without obstruction, and passengers can passively receive advertising information without deliberately searching for it. The reach efficiency is very high, and the acceptance and retention of advertisement information are deep. The communication effect is far superior to crowded and noisy areas.
As the first visual touchpoint for passengers entering the restricted area after security, it faces the travel direction directly without obstruction. Passengers’ attention is highly focused, and the effective viewing time far exceeds that of standard airport advertising points. Memorability is significantly enhanced. Leveraging its unique location advantage, stable high-net-worth traffic, and premium scene endorsement, it provides brands with high ROI, strong mental brand presence, and core value, making it a preferred investment for enhancing a high-end image.
