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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Arrival Connecting Building | Min Qty：4 | |
| Size：9.4×2.15 | Min Period：month |
Located in the core passage of the domestic arrivals corridor at Terminal 1, the vertical floor-standing lightbox media combination serves as the mandatory route for passengers entering the baggage claim hall and public areas after disembarking. It covers all domestic arriving passengers. This media, with its ultra-large screen, close-range forced viewing, and 24-hour uninterrupted exposure, has become a prime spot for brands to reach high-net-worth arriving passengers and also enhances advertising visibility.
The lightboxes are positioned on both sides of the corridor, with large images, low placement, and unobstructed views. Passengers can closely view them, creating strong visual impact and high memorability. This location covers the only mandatory exit passage, naturally capturing the entire arriving passenger flow, providing stable and large-scale exposure. The closed environment with low interference and cost-effective reach per thousand people far surpasses ordinary outdoor advertising efficiency, creating a high-exposure visual corridor for passengers just before they leave.
The floor-standing layout aligns with passengers' eye level and close contact. The corridor is enclosed, clean, and free of other advertising distractions, allowing for highly focused attention. As the arrivals corridor is the only distribution scenario, passengers spend 8–12 minutes here, enabling repeated ad exposure and deep penetration. The corridor space is enclosed, with a single route and no other media interference, allowing the brand information to monopolize audience attention and achieve an effective reach rate far higher than open areas. Using high-definition, high-brightness backlight sources, the screen remains clear and vibrant day and night, providing 365 days of continuous display to ensure brand exposure.
Passengers walk through while waiting for their luggage, experiencing multiple ad exposures and deep penetration. The giant screen, 7–9 meters wide, can be viewed up close, creating strong visual impact and high brand memorability. The media reaches an average of 100,000 people daily, primarily business travelers and mid-to-high-end tourists, effectively enhancing brand image and trust.
Located in the main arrival corridor of the domestic terminal with no diversions or detours, it rigidly covers the daily passenger flow of over 100,000 arrivals. Passengers who have just disembarked naturally focus on environmental advertising, and mandatory viewing leads to memory retention far higher than ordinary media. Four lightbox panels are arranged in series to create prolonged and repeated exposure, strengthening brand recall and information penetration. Their large size and high-definition backlighting create a strong visual impact and highlight brand quality, making them suitable for image display of high-end brands, automobiles, finance, luxury goods, and more.
The arrival connection building is a mandatory path for passengers heading to the baggage claim hall, achieving 100% coverage of all T1 arriving passengers. Whether business travelers or leisure tourists, everyone must pass through this area. The lightbox installation occupies prime positions in the corridor, ensuring brand messages reach every target audience without distinction. Its highly certain communication path allows brands to precisely target mobile groups with high consumption potential.
The interior environment of the connection building is simple and enclosed, free from visual and auditory interference from outdoor noise. Paired with the lightboxes’ 24-hour clear backlighting, it creates a comfortable and focused communication environment. After landing, passengers feel relaxed, making them more willing to actively pay attention to surrounding visual information. The content displayed on the lightboxes deeply enters the audience’s field of view, significantly enhancing attention and memory retention compared to ordinary media.
