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- Specs
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- Media Map
| Area：Beijing | Type：airport | Frequency：120 |
| Address：Beijing Capital Airport | Format：spam bot | Duration：10s |
| Location：Above the T3C domestic departure corridor walkway | Min Qty：36 | Operating Time：0-24o'clock |
| Size：1.01m×1.74m=1.76㎡ | Min Period：4weeks |
The core corridor after security check and before boarding is a path that all passengers must pass through. The field of vision height perfectly matches the walking perspective, ensuring mandatory exposure with zero missed opportunities. With sufficient passenger waiting time and the use of dynamic carousel displays, it covers resting, transit, and waiting scenarios throughout the entire day. Multiple repeated exposures strengthen brand memory, leaving behind the inefficient fleeting impressions of typical advertising, forming an overall visual matrix effect.
The main corridor after departure security is the only path for passengers to reach the boarding gates. The area is crowded, the flow is fixed, and the line of sight is concentrated. Overhead suspended screens are positioned high, naturally aligning with the walking eye level. With no obstructions or blind spots, it achieves high-intensity mandatory exposure. The images are clear and striking, the atmosphere is consistent, the impact is strong, and recognition is high, amplifying the potential for dissemination.
Passengers typically stay in the corridor for 8–12 minutes after security, representing the longest concentrated dwell period. Each screen plays about 120 times daily, with each play lasting 10 seconds. The repeated exposure rate exceeds 90%, and the advertising memory retention rate is 3.8 times higher than that of traditional light boxes. It covers 100% of T3C domestic departing passengers, with 36 screens broadcasting simultaneously to create a 'moving corridor' effect. There is no chaotic flow of information, allowing passengers to relax while maintaining high attention to brand messages.
The core corridor after domestic departure security is the only passage all domestic passengers take to reach boarding gates, covering approximately 30,000 high-value business and leisure travelers daily. The enclosed space, mandatory path, and high-frequency rotation result in brand memory and conversion rates significantly higher than those of general media.
Located directly above the domestic departure walkway on the third floor of T3, it is continuously set up along the core path that passengers take from security check to boarding gate, covering 100% of domestic departure passengers in T3C. It is the first high-density, unobstructed, and visually impactful digital media cluster after security, positioned at a crucial touchpoint where passengers’ attention is highly concentrated and decisions are being formed. It also endows the brand with a high-end professional value through its unique media form.
The LED display screens suspended above the walkway are usually arranged in an array, forming a visual canopy covering the entire path. As passengers walk along the walkway with their luggage, the screens overhead or slightly to the sides become unavoidable focal points in their field of vision. This visual anchoring on the core path ensures that brand information reaches passengers at critical points of their journey with the highest frequency and effectiveness.
The walkway is the only passage for passengers heading to the major boarding gates, without any diversion or blind spots, reaching 100% of all domestic departing passengers. Naturally, the exposure base is large. The devices are installed at the top of the walkway for both eye-level and upward viewing, making them impossible to miss while walking. Free from obstructions such as luggage, crowds, or pillars, the multi-screen arrangement forms an immersive visual corridor, providing repeated exposure in a single journey and creating a strong depth of ad recall.
With a 98% forced exposure rate as passengers actively look at the screens for travel information, it is not only an advertising display platform but also a strategic hub connecting brands to high-value global audiences. Through the combination of high-value audience, full-journey touchpoints, technology empowerment, and efficient delivery, it creates irreplaceable global communication value for brands.
