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- Media Map
| Area：Beijing | Type：airport | Frequency：120 |
| Address：Beijing Daxing Airport | Format：spam bot | Duration：10s |
| Location：T2 Domestic Departure and Arrival Mixed Area | Min Qty：44 | Operating Time：0-24o'clock |
| Size：3m×1.3m=3.9㎡ | Min Period：4weeks |
Located at the domestic departure, arrival, and transfer threefold compound flow lines, covering 100% of domestic flight passengers, with a daily passenger flow of over 140,000 people. With no visual obstructions and parallel line-of-sight height, the ads are mandatorily viewed, with extremely high frequency of repeated exposure. 44 screens at unified points are released in a connected arrangement, forming a large-scale digital media array that strengthens brand memory and creates a premium aura. 8K-level high-definition, high-brightness supports video/dynamic images, adapting to brand creative content with stable image quality for clear presentation all day long.
The vertical LED screen network in the mixed area of domestic departures/arrivals in T2 core digital media provides full coverage. It dominates all passenger movement paths including waiting, walking, and pausing, serving as a hub-level digital media for high-frequency brand reach and enhancing a premium image. It is the only core intersection of domestic departure and arrival passenger flows, covering 100% of domestic passengers, located in the 'post-security — pre-check-in — pre-boarding' high-stay, high-attention prime time.
The mixed area serves as a mandatory flow path for departing and arriving passengers, covering 100,000 people daily, with annual passenger flow exceeding 50 million. Concentrating high-net-worth business and leisure travelers, it is densely arranged along corridors, boarding gates, lounges, and escalators, with parallel viewing distances, clear images, and no obstructions, ensuring extremely high frequency of repeated passenger exposure. Passengers spend long periods waiting, walking, and pausing, passively receiving while actively attending, resulting in advertisement recall and conversion rates significantly higher than traditional media.
Screen machines, with their high-definition dynamic video capabilities, can vividly tell brand stories and break the monotony of static images. With a 10-second rotation frequency and up to 120 cycles of playback per day, they ensure that brand information repeatedly reaches travelers during fragmented moments such as waiting, resting, or transferring. High-frequency exposure not only deepens memory but, by utilizing the human visual persistence effect, forcibly embeds brand information deep into travelers’ memories.
The domestic mixed-flow area is one of the most vibrant zones in Daxing Airport. It breaks the traditional physical separation of departures and arrivals, integrating the flow lines of incoming and outgoing passengers. By precisely positioning media in this core hub, it covers 100% of domestic departing and arriving travelers. The repeated reach rate of travelers is extremely high, and the advertising memory retention rate is over 3.5 times that of traditional light boxes.
As the core traffic hub of the terminal, with its unique design combining departures, arrivals, and transfers, it gathers all domestic route travelers. In this scenario, screen machines form core media advantages of wide coverage, strong reach, high conversion, and superior value, making them the preferred vehicle for brands to penetrate high-end traffic and enhance communication effectiveness, achieving the effect of 'one-time placement, full-area penetration.'
The T2 mixed-flow area screen machines are exclusive media resources in the airport's core scenarios. Their location planning is scientific, quantity is limited, and they are non-replicable. Core passages and key nodes are exclusively covered without competition from similar media, and advertising memory retention rates are increased by 58% compared to open scenarios.
