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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：Airport Expressway - Airport section, roadside in the direction of the airport | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7m×21m×2面=294㎡ | Min Period：year |
The sections on both sides of the airplane taxiway bridge located on the outbound direction from Guangzhou Baiyun International Airport on the airport expressway are the only visual pre-positioning nodes for vehicles leaving the airport and entering the city's main roads. They cover 100% of departing vehicle traffic and are in the first impression window for 'arrival-to-departure' decisions, serving as the core medium for establishing the brand's 'first impression of Guangzhou.' The surroundings are free of cluttered advertisements, the lightbox displays are striking and of high quality.
Located alongside the airport section of the Guangzhou Airport Expressway in the direction from the airport to the city, and adjacent to the exit ramps of Terminals 1/2, this is a critical section for returning airport traffic. The positions are arranged along one or both sides of the expressway, directly aligned with drivers' sightlines, unobstructed, with a visible distance of over 500 meters, covering return traffic at all times. It is about 1.5–3 kilometers from the terminals, the only visual path for departing traffic, and a key urban image and traffic core site for high-end brands.
The airport handles over 73 million passengers annually, with an average daily traffic of 180,000 vehicles on the expressway, peaking at 250,000 during holidays. It covers high-net-worth groups across the country and in the Guangdong-Hong Kong-Macao Greater Bay Area. The airport's only main expressway for outbound traffic ensures 100% of departing return visitors pass through without detours or splits. Advertisement reach is approximately 90%, effective gaze rate about 80%, with individual vehicle effective gaze duration of ≥3 seconds at high speed, clearly visible from a long distance, yielding strong brand recall and high communication efficiency.
Occupying the only expressway from Baiyun Airport into the city, the driving speed is smooth and controllable. The location has a visible distance of hundreds of meters, locking in the line of sight of the driver and passengers in advance, directly visible without obstruction from greenery or buildings, ensuring efficient exposure and zero missed coverage for the entire traffic flow.
As the core hub of the Greater Bay Area, the highways it connects are not only key transportation routes but also golden corridors for showcasing the city's image and brand strength. The roadside light boxes along the airport expressway and the sections leading to the terminal occupy the last enclosed path before travelers enter the airport. With a broad, unobstructed view, the large light boxes create a stunning visual barrier against the backdrop of high-speed movement.
This media location precisely covers all travelers heading to the airport by self-driving, ride-hailing, or taxi. As vehicles enter the airport expressway and move toward the terminal, the roadside light boxes naturally become the focal point of their vision. The media usually adopts multi-screen interactive array layouts, and the large-scale display creates a “1+1>2” communication effect, leaving a lasting brand impression.
The traffic leaving the airport moves smoothly, with long visibility distances, allowing single vehicles to see the displays multiple times, deepening memory. The effective exposure is far higher than ordinary city highway advertisements. The distant large-screen visuals are striking, combining hard exposure from vehicle traffic with soft image planting. They can elevate brand awareness and drive terminal traffic, creating high-frequency offline views, coupled with spontaneous social media check-ins and shares, forming offline exposure and online secondary transmission linkage.
This media is a high-demand outdoor advertising platform for South China’s gateway traffic, precisely targeting high-end audiences, with scarcity that locks in value—a premium three-in-one outdoor media. It can provide top-level brand image endorsement, achieve long-term planting and conversion for high-net-worth individuals, and offer a win-win for both long-term ownership and media placement.
