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- Specs
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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T2 Level 2 Arrival Concourse Junction | Min Qty：2 | Operating Time：0-24o'clock |
| Size：7.12m×2.22m | Min Period：year |
The convergence point is the only merging passage for all arriving passengers on the second floor of T2, with no possibility of detours. Arrival rate is 100%, with an average daily passenger flow of 60,000 and a peak of 110,000. Passengers take 30–60 seconds to pass through, with continuous exposure on both sides, averaging 5–8 visual contacts per person. The passage has no other advertisements or cluttered information, with an interference level of approximately 0. Brand information is forcibly received and deeply remembered.
The lightbox is the top-tier media with the most concentrated flow, the strongest visual impact, and the most stable exposure in the arrival section. It achieves high exposure, high recall, and high conversion with a must-pass path, large-scale visuals, a clean environment, and a high-end audience. It serves as the only main merging passage for arriving passengers to each concourse, covering 100% of the total arriving passenger flow. With unobstructed eye-level viewing and long exposure time as its core advantages, it is the core arrival media for strong brand exposure and image display.
The large full-wall lightbox has a smooth and bright surface, visible from a distance. It is translucent during the day and more eye-catching at night. With a large visual presence and high-quality texture, the brand leaves a deep first impression. Passengers slowly exiting the station, physically and mentally relaxed, view it straight on at eye level with sufficient dwell time, making it easier to read the text completely. Ad acceptance and conversion intention are significantly higher, creating a giant wall-screen effect. The brand presence is maximized, and memory points are extremely strong.
As the densest coverage and most rigidly reached point in the airport lightbox matrix, the corridor's enclosed space naturally forms a 'visual forced zone,' where passengers' vision naturally focuses on the advertisement during movement. The ad is clearly visible from 50 meters away and has a stunning presentation at close range.
The moment passengers walk out of the enclosed cabin and the long jet bridge into an open view, the first thing that catches their eyes is the wall lightbox at the convergence point, which serves as the first brand touchpoint for passengers arriving in Haikou. The media location is just in the visual focus and the straight/ahead side direction of this flow of people. There are usually no tall commercial structures obstructing the view, offering an open sightline, ensuring that the advertisement can be clearly recognized from a distance.
Thanks to its irreplaceable first-viewpoint position, the convergence of passenger flow coverage, and the golden moment when passengers’ minds are most open, it has become a strategic high ground for brands to capture the psyche of arriving travelers. Its concentrated traffic, high acceptance during psychological 'thawing,' and the impact of its 'grand-scale display' have made it a strategic bridgehead for brands to occupy the minds of arriving passengers.
Airport lightboxes, with their feature of displaying fixed images over a long duration, allow brand information to repeatedly reach the audience, forming a communication loop of 'continuous exposure - deep memory - brand recognition.' The lightbox aligns perfectly with passengers' line of sight without obstruction or deviation, enabling deep penetration and full reception of brand messaging in a low-interference environment, with an average single viewing duration of 3-5 seconds. Its transmission conversion value far exceeds that of ordinary media.
The convergence point wall lightboxes attract stable, high-end traffic in the tens of millions, guarantee 100% mandatory exposure, offer large-scale high-brightness visuals in a low-interference high-end environment, deliver high CPM cost-effectiveness, are endorsed by the Free Trade Port gateway, and possess scarce long-term appreciation. They are the golden media points essential for high-end brands, an optimal choice for long-term investment.
