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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：Light box | Duration：0 |
| Location：Pedestrian passage on the south side of the complex building | Min Qty：3 | |
| Size：4.82×1.82 | Min Period：month |
Located on the south side of the airport complex's main pedestrian passage, it serves as the sole connection between the terminal and external transport parking lots and taxis. All passengers must pass through both ways, with no possibility of detours, resulting in an almost 100% reach rate for advertisements. Light boxes are closely attached to the passage walls, at eye level and close contact with pedestrians, providing clear and unobstructed visuals. Compared to high-altitude light boxes, information can be read more completely, and brand recall is stronger, making it suitable for detailed display, information transmission, and in-depth marketing.
By utilizing the 3-5 minute 'golden window' when passengers walk through the enclosed passage, a continuous array of light boxes on both sides creates an immersive brand story corridor. The center height of the light boxes is usually 1.5-1.7 meters above the ground, perfectly aligning with the natural eye level of adults. Passengers can read the advertisement clearly within an optimal viewing distance of 1-3 meters without tilting their heads up or down.
The passage is enclosed and the environment is simple, with no other information interference. When passengers walk, wait for a car, or linger for about 30-60 seconds, their willingness to actively pay attention to advertisements is strong. The effective reception rate of advertisement information far exceeds that of open-air media. It achieves 100% coverage of arriving and departing passengers, with an average daily flow of over 50,000 people and an annual coverage exceeding 21 million passengers. Multiple wall light boxes display synchronized images in series, forming an ultra-long visual array, visible clearly from 50 meters away with magnificent momentum, delivering extremely strong brand visual impact.
Distributed on both sides of the walls of the south pedestrian passage connecting the T1/T2 terminal and the comprehensive transportation center and parking building, it is continuously arranged along the depth of the traffic line through a number of light boxes, forming a very visually malleable "brand tunnel", and the south pedestrian passage is one of the pedestrian sections with the largest flow of people and the longest stay time in the airport
The walls on both sides are covered with light boxes to form a closed advertising space without interference, and passengers will naturally be attracted by the continuous changing exquisite pictures on both sides in the monotonous walking process, the same as the upward look of the high-altitude media or the downward look of the floor-to-ceiling media, the wall light box and the passenger's line of sight are level with the passengers in the process of walking, the advertising picture is always in its best comfortable reading area to produce a strong dynamic visual effect and sense of rhythm
The wall light box set is the golden combination of the core flow line of the airport, close wall media, high-net-worth full customer group, and 24-hour stable exposure, which has both strong visual impact, high information transmission, long brand memory, and high conversion efficiency
