- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：airport | Frequency：120 |
| Address：Chengdu Tianfu International Airport | Format：led | Duration：10s |
| Location：T2 Level 4 Security Check Entrance | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.92m×20.04m=78.557㎡ | Min Period：4weeks |
Located directly above the security checkpoint that all domestic departing passengers must go through, this area is the last zone for focused attention before entering the departure lounge. The advertising exposure is extremely high, featuring a 78㎡ oversized screen displayed at a high altitude, with a long horizontal span of 20 meters. The visuals are clear and impactful from near or far, offering an ultra-wide viewing angle with no significant blind spots and broad horizontal coverage, enhancing both the appeal and memorability of the brand.
The LED screen reaches 100% of all domestic departure passengers, as it is the only passage into the departure lounge. Passengers typically stay in this area for 6-10 minutes while queuing for security, creating a scenario of mandatory viewing. This allows deep penetration of advertising messages, with the surrounding environment being clean and free of other large-scale advertisements, ensuring precise and efficient communication, and making the brand message the exclusive visual focus.
As a vital passage connecting the public area to the core restricted zone, this location gathers a high-density flow of travelers. The security checkpoint LED media here, with its unique 'bottleneck' location, enforced waiting scenario, and the traffic advantage of a new airport, provides a strategically valuable media advantage, becoming the final and most crucial deep communication opportunity for brands before passengers enter the restricted area.
Passengers encounter the ads multiple times while queuing, undergoing security, and waiting, reinforcing brand memory and significantly improving brand recognition. This ensures that advertising messages reach nearly 100% of the audience, completely breaking the traditional media curse of being 'ignored'.
LED is one of the prime advertising positions for domestic outbound travelers, characterized by the highest passenger flow, the longest dwell time, and the strongest visual impact. Leveraging its core location advantage, extra-large display area, compulsory viewing feature, and coverage of high-value audiences, it is a preferred media resource for enhancing brand influence. It provides the most precise niche marketing channels, significantly increasing the value of marketing conversions and helping brands achieve the threefold value goals of ‘precise reach, efficient conversion, and brand upgrading.’
With its unique core location, stunning visual presentation, precise reach to high-net-worth audiences, and efficient communication effectiveness, its investment value is reflected not only in short-term advertising results but also in long-term brand asset accumulation and market strategy deployment. It can achieve the threefold value goals of 'precise reach, efficient conversion, and brand upgrading,' strengthening the brand's high-end image and helping to increase brand value by 30%.
LED turns situational and audience dividends into long-term growth momentum for brands. Its investment value is not merely in advertising exposure, but as a rare opportunity to accurately meet high-end marketing needs and achieve dual empowerment of brand value and market conversion. It also serves as a strategic pivot for brands to deepen their presence in Southwest China and expand nationwide.
LED precisely connects with the brand's core target audience, ensuring that communication resources are not wasted and achieving the dual value of 'precise reach and efficient conversion.' A high-quality visual experience not only better presents brand creative content but also helps elevate the brand’s high-end image. The high exposure efficiency of precise audience targeting maximizes the value of the advertising investment.
